The Spanish company MR Factory brings virtual production to the Champions League final

The musical show of the Champions League final had a virtual production developed by the team of the Spanish company MR Factory.

The studio, specialized in virtual production and visual effects, was in charge of all the development of 3D scenery and VFX starring artists Marshmello, Selena Gómez y Khalid. Together, they starred in a virtual tour on a globe through the sixteen cities of the teams that reached the final phase, all staged as if it were happening inside the stadium Until Dragao of Port.

The project was directed and coordinated by the production company IYA Productions established in Los Angeles, and in its filming they were involved more than one hundred professionals between technical team, artists, dancers and musicians. The creative concept of the piece was developed by the British artist and set designer Es Devlin, known for also designing the last show Super Bowl, as well as shows for some of the most recognized names in the music industry.

75 MR Factory professionals

Oscar Olarte, co-founder and CTO of MR Factory, in addition to stating that the project has been “quite a technological challenge against the clock”, has confirmed that they have been involved 75 professionals to make it happen.

Likewise, it has had an important technical deployment: multiple GPU servers with more than 50 graphics cards Nvidia RTX 3090, and software tools such as rendering engines OctaneRender of Otoy y Unreal Engine of Epic Games as a real-time preview engine.

Stadium change

The news of change of headquarters Two weeks before the event was the most critical moment in the production process, he points out MR Factory. Having worked throughout the project with the Atatürk stadium in Istanbul and having practically finished production, the move to Porto “called into question the viability of ever broadcasting the show.” However, the Spanish company was able to adapt to the change. In the words of Juan L. Bravo, general director of MR Factory, "thanks to the commitment and extraordinary effort of the entire team, the a priori impossible objective of moving all the action to the new location was met, which meant building the new stadium in less than a week and redoing practically all of the footage in the following week, which has allowed us to reaffirm the full trust of the artist, Pepsi, the producers of the show and UEFA."

MR Factory He has worked in the last year on other productions, among which stands out Unlimited Access, the action of the launch of PlayStation 5 with the influencer El Rubius; or virtual production scenes for series like Sky Red or the fifth season of The Money Heist, both for Netflix.

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