Rufus Hack, nuevo CEO de Hawk-Eye Innovations (Sony)

Hawk-Eye Innovations faces a new phase of growth with the signing of Rufus Hack as CEO. Hack will begin his new stage in the company Sony on September 1, 2021.

Rufus Hack, who currently holds the position of director of operations of the PGA European Tour and Ryder Cup, and CEO of PGA European Tour Productions, will succeed the CEO of Hawk-Eye a Adam Fry. His direct manager will be Fry himself, since he will continue to be linked to the company as head of Sony's sports division and vice president of Sony Europe BV.

En PGA European Tour y la Ryder Cup, Hack ha supervisado las áreas de contenido, producción, ventas de medios, desarrollo de negocios, estrategia, finanzas y legal como director de operaciones. Entre otras innovaciones, introdujo la cámara de cable más larga jamás vista en el mundo del golf. Antes de incorporarse al PGA European Tour, fue socio de OC&C Strategy Consultants y trabajó con empresas de medios de comunicación y de ocio, así como con empresas de capital privado para impulsar el crecimiento estratégico.

Crucial moment

Adam Fry has welcomed Hack, highlighting the “crucial” moment for the expansion of Hawk-Eye technology: “We are delighted to have Rufus join us at this important stage of our journey, as he brings exceptional experience, an unwavering track record and invaluable knowledge to continue meeting the specific needs of sports federations, leagues, media and, of course, fans.”

own Hack He has expressed himself as “privileged” to “have been chosen” to direct Hawk-Eye. In his own words: "Hawk-Eye is one of those rare companies that has truly revolutionized sports. The opportunity to continue growing in a big way is enormous, given its unrivaled reputation for innovation and operational excellence. I couldn't be more excited to drive Hawk-Eye's next phase of growth and help define Sony's positioning in sports globally."