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https://www.panoramaaudiovisual.com/en/2021/07/26/theviewpoint-publicidad-ott-caracol-tv/

TheViewPoint opens new OTT advertising possibilities to Caracol Tv

TheViewPoint

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, has partnered with Snail TV, one of Colombia's most popular national television networks, to offer the network new OTT advertising opportunities.

Following the recent transformation in consumer habits, Caracol TV aims to increase its reach, drive greater engagement and capitalize on innovative digital television technologies.

TheViewPoint will provide Caracol TV access to new OTT audiences and will offer effective monetization solutions to succeed in the space.

Having worked with both CTV-first editors and broadcasters, TheViewPoint has a clear understanding of how to make linear players feel comfortable in the world of digital television. Taking into account Caracol TV's plans to operate in both environments, it has been essential to focus on providing additional value, rather than a transition of marketing activities, from traditional to connected television.

Keren Pass, account executive and director of business development at TheViewPoint, highlights that "we see more and more broadcasters around the world entering the OTT industry. They have their own in-house content and years of popularity in the linear television space. That is why they sometimes feel intimidated by OTT. Caracol TV is a great example of how established television networks can stay ahead. Our goal is to help Caracol TV obtain additional benefits by adding a new medium to its strategy, and we are convinced that we will achieve our goals. objectives.”

By, Jul 26, 2021, Section:General, Television

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