Iberseries Platino Industria advances the programming of its Pro Activities

EGEDA y Sequoia Foundation have advanced the programming of the Pro Activities, aimed at professionals, of Iberseries Platinum Industry, international professional event of the Ibero-American audiovisual industry.

Las professional activities They seek to be the “fundamental axis” of the event, which aims to encourage, promote and disseminate the good health of Ibero-American series and films. The programming is structured around eight thematic sections: Financing and business models; Conversations with platforms and their studies; Dialogues with the industry; Creativity; Market Intelligence; Keynotes and masterclass; Audiovisual as an educational tool, y Synergies between tourism and audiovisual.

The first of these areas, Financing and business models, will be represented with sessions like 'Structuring and managing the finances of an international production: from investment to management', led by representatives of investment funds Film Finances Inc, Stampede Ventures, Natixis Coficiné/ Stratefin, Screen Capital y Black Panther Group. For its part, in 'The animated horizon between Europe and America' the Brazilian director and producer will participate Nelson Botter jr (The red parchment); the president of Anima Estudios and the National Chamber of the Film Industry in Mexico, Fernando de Fuentes; the president of BACK, Nico Matji; the producer of A costume for Nicolás (Mexico), Miguel Angel Uriegas, and the director of the Quirino Awards, José Luis Farias.

The presentation has also been confirmed 'How are good stories financed?', in which they will intervene Georgina Borbolla, CEO of Bold Finance (Mexico); Miguel Doria, partner of Arcano Financiación Audiovisual (Spain); Juan Antonio García Peredo, managing partner of Elipsis Capital (Spain); Rafael Lambea, general director of Crea SGR (Spain); Albert Martinez, COO of Lantica Media (Dominican Republic) and Mabel Klimt, socia directora del área legal de Media & Entertainment Elzaburu Abogados y presidenta de DENAE (Asociación Española de Derechos del Entretenimiento).

Dialogues with the industry

Another of the most notable areas will be Dialogues with the industry. In the presentation 'The sustainable transition of audiovisual' they will participate Toni Sevilla, managing director of Federation Entertainment Spain; Alba Barneda, production director at CANADA; Sandra Magro, CEO of Mrs. Greenfilm; José Manuel González Pacheco, general manager of management at Secuoya Studios; y Paloma Andrés Urrutia, Director of Institutional Relations at Mrs. Greenfilm. Later, 'Lessons and learnings for the future in audiovisual production with the industry' will combine the impressions of the co-founder and producer of Senseless Films, Alejandra Cardenas; the producer of Quiet Island Films and President of Dominican EGEDA Humberto Castellanos; the founder of Mr. Monkey and CEO of New Frequency Lucas Figueroa; the CEO, executive producer and creative, CMO Productions and CMO International, as well as president of EGEDA Colombia Ana Piñeres; and the founder and creative director of Tracing films, Leonardo Zimbron.

To highlight the documentaries, the session will also be held ‘Ibero-American documentary: stories, film festivals and an industry’, which will feature the participation of Nacho Carballo, director of Doc Land Madrid Festival; Hernan Zin, CEO and director of Doc Land Madrid Festival; Claudia Fernandez, head of development at unscripted WarnerMedia Latin America; Paula Palacios, director and producer of Wet Cards; Barbara Paz, director and producer of Babenco – someone has to listen to the heart and say: It stopped, e Inti Cordera, director ejecutivo del Festival Internacional de Cine Documental, DOCSMX.

Asimismo, la sesión ‘Los festivales de cine y las plataformas: sinergia para el sector audiovisual’, llegará de la mano de Damián Perea, director y productor del Festival Animayo; Ramón Ramírez, director de relaciones institucionales de Cinepolis; José Luis Rebordinos, director of San Sebastian International Film Festival; Lina Rodríguez, directora general del Festival Internacional de Cine de Cartagena de Indias, y Juan Antonio Vigar, director general del Malaga Festival.

Conversaciones con plataformas, Creatividad y Market Intelligence

Conversaciones con plataformas y sus estudios, which will address the needs of the audience in the world of tomorrow, its strategies and editorial line, has confirmed the participation of ViacomCBS International Studios y Telemundo Streaming Studios; In the latter case, with the presence of Juan Ponce, SVP & General Manager de Telemundo Streaming Studios.

For its part, the section of Creativity advances its programming with the sessions 'IPS, the battle of stories'; ‘YA: Young, wild and free: writing for ages 15-24 and reaching beyond’ y 'For stories from books: the process of finding the next success', whose session will feature the confirmed speakers Hector Abad, author of The oblivion that we will be; there is García, producer of The oblivion that we will be (Colombia), and Florencia Larrea, producer of Tengo miedo torero (Chile).

Finally, Market Intelligence presenta la sesiones ‘Análisis de mercado y perspectivas sobre las tendencias que vienen con Parrot Analytics, GECA y OMDIA’ gracias a la participación de Alejandro Rojas, director de Análisis Aplicado de Parrot Analytics (Estados Unidos); Gloria Saló, directora Consultoría de Producción y Contenidos, GECA (España); Verónica Gómez-Jordana, directora de Teleformat (GECA)(España), y María Rúa Aguete, directora de Investigación Senior, OMDIA (UK); y la presentación ‘Panorama Audiovisual Iberoamericano’, with the participation of Óscar Berrendo, director gerente de EGEDA, y Beatriz Navas, directora general del Instituto de la Cinematografía y de las Artes Audiovisuales, ICAA.