Iberseries & Platino Industria regresa con estrenos e innovación

More than 2,300 accredited professionals from 50 countries will be part of Iberseries & Platino Industria (EGEDA, Sequoia Foundation, FIPCA), mentions that in its 5th edition it will offer more than 130 activities including 20 screenings of exclusive premieres and 60 high-level panels with the participation of more than 200 speakers.

From September 30 to October 3, executives, creators, producers, distributors, television networks, platforms, studios, financiers and international buyers will meet in the capital to promote collaboration and development of the Spanish and Portuguese content industry globally. Half of the accredited professionals, almost 50% come from outside Spain, which demonstrates the international nature of this quote: Mexico, Argentina, United States, Colombia, Chile, Peru, Uruguay, Brazil, South Korea, Italy, Germany, Portugal, Turkey, Ecuador… Likewise, professionals from France, India, Puerto Rico, United Kingdom, Panama, Belgium, Switzerland, Dominican Republic, Guatemala, Japan, Czech Republic, Andorra, Canada, Costa Rica, Finland, Hungary, Latvia, Macedonia, Netherlands, Paraguay, Poland, Sweden, Venezuela, Bolivia, China, Croatia, Denmark, Greece, Honduras, Ireland, Iceland, Morocco and Monaco will be represented.

In total, they will participate 1,300 companies from all over the world, which represents a 30% increase compared to the previous edition. They will be presented more than 130 projects in the sessions of Pitch with Platforms and Production Companies, in it Coproduction and Financing Forum, in it Taller de Showrunners and in the call Methos Media, among other training and networking actions, with the participation of about 170 international buyers and more than 40 exhibitors in the market area MAY y Matadero Square.

September 29 and 30: opening and first day

The Auditorium of the House of the Reader Madrid Slaughterhouse hosted the official opening of Iberseries & Platino Industria, celebrating the event's five years of success and what it has had in terms of impact on Ibero-American and international audiovisuals. They participated in the event Enrique Cerezo, president of EGEDA and of Platinum Industry; Raúl Berdones, president of Foundation Secuoya; Ignatius King, president of FIPCA; Luis Fernando Martin, Deputy Minister of Culture, Tourism and Sports of the Community of Madrid; y Almudena Maíllo, delegate councilor for Tourism of the Madrid City Council. The ceremony was presented by Yolanda Flores and has had the presence of prominent personalities and institutions.

On the 30th the first day of the fifth edition. Among the most notable topics of the day are the new global trends in audiovisuals, platform and studio strategies, content financing, technological transformation, the role of territories as poles of attraction and international creative talent:

Market and business trends: analysis of the evolution of the European ecosystem (Teleformat - GECA), the global strategy of Beta Film, Secuoya Studios, Banijay, Telemundo, HBO Max y Disney+.
International keynotes: Nicolas Atlan (Gaumont), Sofia Fabregas (Disney+), Luisana Lopilato (actress and producer).
Results of the Spain Audiovisual Hub Plan: measurement of the impact of the audiovisual sector in the different territories, according to the strategy of Madrid Film Office.
Creativity and talent: panel sobre ficción documentada y talleres de showrunners y de legal & business affairs.
Focus Country and Territory: Mexico as an audiovisual hub, the regional strategy of Film Madrid Region and the program ANAS, presentation of the audiovisual ecosystem of Zaragoza (District 7).
Innovation and technology: drones on filming, application FIPCA Connect, new impact metrics SPLATAM (Parrot Analytics).
Financing and business: panels on venture capital, attracting investors and the 20 years of CREA SGR supporting Spanish cinema.
From script to screen: Negotiate, collaborate, protect: Taller práctico de Legal & Business Affairs para productores y creadores.

Iberscreenings will have multiple windows of premieres and exclusive screenings of Atresmedia, including titles like The maid's daughters, 33 days, What are you waiting for? y The route VOL.2: Ibiza, also presented in market sessions together with their creative and executive teams.

The activities are completed with sectoral meetings and spaces for professional exchange, promoting cultural and audiovisual collaboration between the different participating territories.

October 1: creative vision, innovation and co-production

On Wednesday, October 1, Madrid once again becomes the epicenter of Ibero-American audiovisuals with private networking sessions with executives from RTVE, Mexico, Chile, Argentina, Italy, KOCCA (Korea) and iZen Group, in addition to sectoral breakfasts such as OMMA about financing. Among the presentations stand out:

Kai Finke, Chief Content Officer de SkyShowtime, on pan-European strategy and Spain's role in the international ecosystem.
Spotlight Atresmedia about his strategy for success in fiction and entertainment.
Discussions on co-production and distribution in Europe with Fremantle, RAI, Secuoya Content Group and Group iZen.
John Altschuler, they showrunner Silicon Valley, and the production design master class from One hundred years of loneliness con Eugenio Caballero y Barbara Enriquez.
Presentation of eight Korean productions in Series on Board and panel HBO Max for Latin America on adaptation of large IPs.
Co-production in European fiction: joining forces for the future, sponsored by Madrid Film Office.
Focus Italy: Challenges and trends in audiovisuals, session sponsored by Film Madrid Region.
success story: (more) responsible and competitive production in the Community of Madrid, in collaboration with Film Madrid Region.
Session Workshop Artificial Intelligence applied to audiovisual, organized by the Madrid Audiovisual Cluster.

Premieres and screenings for buyers in Iberscreenings: new titles RTVE (The border, Gluten free), Prime Video Brazil (first chapter of Tremembé), The Mediapro Studio y Wild Sheep Content (Brave Race), Movistar Plus+ (The nameless y the song), Mediterranean Mediaset (The agency) and the second season of Is it love?, among others.

October 2: adaptations, talents, showrunners, financing and the role of artificial intelligence in the audiovisual sector

On Thursday, October 2, the conference focuses on creativity, financing and impact of artificial intelligence in the audiovisual sector:

Eugenio Derbez opens the day with a keynote about his career and creative vision in 3Pas Studios, accompanied by a family meeting with Alessandra Rosaldo, Aislinn Derbez, José Eduardo Derbez y Vadhir Derbez, around the project On a trip with the Derbez.
Spotlight: The Mediapro Studio – Adaptations with international seal. Analysis of development, adaptation and co-production of unscripted formats with a focus on Latin America.
Conferences like Architects of creation: Showrunners with creators from Chile, Spain and Denmark, sponsored by Madrid Film Office and exclusive presentations in Iberscreenings Second Window To want y The short life (Movistar+), y Earth Eater of Prime Video.
Central debate on artificial intelligence: round tables with TikTok, YouTube y Twitch, addressing copyright and the attention economy.
Investment fund launch Be&Jing1 Capital and analysis of the role of Madrid and Medellin as strategic poles of the sector.
Panel on the series The Judgment, con Eugenio Derbez y Pedro Alonso and Alonso Aguilar (Amazon Studios).
Pitch of projects in development linked to the city of Madrid and with the support of its City Council. Session organized in collaboration with Madrid Film Office.
Community of Madrid: Investment scenario, organized in collaboration with Film Madrid Region.

October 3: premieres, female leadership, cinema and education, employment and the Platino Awards session

The final day on Friday combines exclusive premieres, the last session of the Showrunners Workshop and topics on intellectual property, a panel on the Platino Awards, Platino Educa academic meetings and institutional closing:

Conference Platinum Ibero-American Cinema and Audiovisual Awards.
Presentation of the first and second chapter of Hidden Island (Chile) and a preview of the documentary series American Heart, that covers the natural heritage of seven Latin American countries.
Panels on artificial intelligence in talent management (Platinum Employment) and innovative intellectual property models (The Olympia Clan).
Academic meetings of Platinum Educa and the Nebrija Chair (CIMUED) on female leadership in series and literary adaptations as a source of inspiration.
Closing session by Madrid Film Office e Iberseries & Platino Industria.

The MAI reinforces its international projection

He International Audiovisual Market is consolidated with its global opening in one of the key meeting points of the audiovisual sector in Latin America, with a notable participation, one more year, of Mexico, Colombia, Chile, Argentina, Italy and, for the first time, Corea, being Contry in Focus of the edition, and Türkiye, through Inter Media, one of the world's leading companies in the provision of Turkish content. Delegations from China e India, the latter also represented by its Embassy.

He MAY It is configured as a space for convergence and networking for the brand promotion of organizations, associations, film commissions, production companies, distributors, production service companies and government institutions. Its objective is to promote the creation of synergies, promote the commercialization of new content, favor the closing of agreements and open new opportunities for international collaboration, thus reaffirming its strategic role as international showcase for the audiovisual industry, promoting cooperation and exchange between the different agents in the sector.

In the exhibition area of the International Audiovisual Market will be present ProColombia, Argentina Audiovisual, EGEDA México – Stage México (in his third participation), Embassy of India, EGEDA Peru, Cinema Chile, EGEDA Brazil, Association of Latin American-Chinese Film Industries (AICIC), Association of Producers of Spain (AECINE, EPE-IBAIA, PAC, PATE, PIAF), With a Pack, Platino Empleo, Almarae, ECAM, Seriella Productions, EFD Studios, The Pipe Gabeiras, CREA SGR, Aluzine, Sego Creative, Airmedia, Andersen, Ibermedia, Tesiyap, Madrid Turismo – Madrid Film Office, Carrillo Cultura and KOCCA (Korea Creative Content Agency), through its brand Series on Board.

For its part, in Matadero Square, a privileged space for corporate presentations, the EGEDA Pavilion, Secuoya Studios Pavilion, Atresmedia Sales, Madrid Audiovisual Cluster, Inter Medya, Movistar Plus+ International and OM-MA.

Los accredited professionals you can consult the participant directory from the plataforma virtual, as well as the complete event schedule, also available in official website.