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Television advertising revenue drops 10% during the first quarter of 2021

Television - Consumption - Control

According to the portal CNMCData (National Markets and Competition Commission), Spanish television stations billed 10% less in advertising during the first quarter of 2021.

TV advertising revenue Millions - CNMC - First quarter 2021The portal encrypts the amount in 415.8 million euros, with a year-on-year decline of 10.7%, specifically. Particularly noteworthy is the congregation of the advertising market around Mediaset (38,3%) y Atresmedia (43,6%), media groups that garnered the 80% of television advertising revenue. The pay television (8,3%, with a positive variation of 3.1%), the public televisions (5%, with a negative variation of 0.1%) and the rest of televisions private (4.8%) They complete the distribution of advertising revenue.

Overall, total revenues from television and radio services were in the first quarter of 910.4 million euros, not including subsidies, with a year-on-year decline of 9%. Pay TV revenues decreased by 6.5% compared to the previous year standing at 511.6 million euros.

TV advertising revenue Millions - CNMC - First quarter 2021On the other hand, CNMCData points out that, during the first quarter of 2021, average television consumption was 3 hours and 47 minutes per person per day. Furthermore, for the first time, DTT television consumption fell by 75% (74.9%), compared to the increase in cable TV and IP TV services (23.7%). This redistribution is related to increase in pay TV subscriptions through fiber networks.

The most watched channels were Telecinco, Antena 3 and La 1, with audiences of 15.1%, 13.9% and 9%, respectively. By groups, Atresmedia and Mediaset were the leaders, with 28 and 27.9 audience share points in the quarter, respectively.

By, Nov 3, 2021, Section:Business, Television

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