Pixotope hires Sergio Cárdenas as regional sales director in southern Europe

Pixotope, a Norwegian company specialized in virtual production solutions for live broadcasts, has hired Sergio Cárdenas as regional sales director for southern Europe.

His passion for audiovisual systems, live productions and innovative technologies has guided Sergio Cárdenas' more than 20-year career in the audiovisual world. A specialist in real-time graphics, virtual studios and virtual reality solutions, his resume includes companies such as Orad Hi-Tech Systems and Avid Technology.

Cárdenas commented that "Pixotope's mixed reality and virtual production solutions are leading the market and I am excited to be part of this moment of growth. I have closely followed the evolution of their technology and I am looking forward to becoming part of this pioneering team in virtual production, providing the audiovisual world with the necessary tools to make the most complex live productions in the world a reality."

This new signing is part of the growth strategy that Pixotope has in place for 2022, which includes ambitious projects in Spain, Portugal and southern European countries.

Taking full advantage of the power of the Unreal rendering engine (UE4), Pixotope aims to empower live content creators to generate the best mixed reality productions for television, streaming and cinema. With headquarters in Oslo (Norway), it has regional offices in Croatia, Spain, the United Kingdom and the USA.