wTVision provides ESPN Latin America with a solution for graphics and live data

wTVision y Mediapro Argentina have carried out a project for ESPN aimed at automating broadcast graphics and continuous integration of live data into the program SportsCenter+.

ESPN needed an intuitive solution, capable of ensuring automated data insertion into attractive graphics that would attract viewers and sponsors.

To do this, wTVision designed a configuration with Studio CG (on-air graphics and video controller) as the engine of program production, where live updates and events from competitions around the world are the main focus.

Studio CG receives all data from the data center Stats Perform and, in combination with Viz Engine of Vizrt, is capable of generating continuous broadcast graphics with relevant sporting events.

The data includes more than 15 football leagues from around the world, with detailed statistics such as shots, corner kicks, ball possession, player performance... The same solution is now prepared to integrate data from other relevant sports, such as Formula 1 or tennis.

Jorge Kossowski, account director at wTVision, highlights that "Studio CG is the perfect product to design solutions like the one ESPN needed. Its flexibility and strong capabilities make it easy to integrate third-party data, adapt to our clients' pre-existing workflows and completely automate the operation process."

Automation

To ensure nothing falls through the cracks when it comes to automation, the SportsCenter+ production team is equipped with a Studio Core and the Content Management Site, web-based tools where you can customize timelines, prioritize charts and data, and fully automate them. With this simple solution, wTVision reduced manual program operation and time spent rearranging data and graphics during live broadcasts.

Additionally, to better develop and integrate those relevant statistics during SportsCenter+'s hour-long broadcast, the broadcast design team wTVision developed the creative package of all graphs containing data. The creative team designed and integrated the on-air graphics where the information is displayed, taking into account the data component of the program and the identity of the clients.

Kossowski acknowledges that "the creatives in charge of the project really respected the identity of the program and developed that L-bar graphic in a super intuitive way, for a very limited space on the screen. Without that great aspect, the data integration would be much less impactful. Our background in sports allowed us to have complete freedom and create a design completely in tune with the sports that the program covers."

https://www.youtube.com/watch?v=kSI1tD_KN3k