Ikast.io reinforces its rights and royalties management solution with NPAW

The blockchain-based rights tracking platform Ikast.io, property of Getblocks, has chosen NPAW, a company specialized in video business intelligence and predictive analysis for streaming services, as a strategic video analysis technology partner to reinforce its data management capabilities.

With the rise of over-the-top (OTT) services and free advertising-supported streaming television channels (FAST), it has become essential for publishers and content providers to master digital rights management if they want to keep track of all the royalties that need to be collected and the copyrights that need to be fulfilled. Ikast.io has been designed to perform a real-time audience tracking y enable dynamic reporting, transparent and accurate in real time, and analyze the authenticity of the contents to detect unauthorized use and distribution, all to ultimately ensure “better and fairer remuneration” for content owners.

By using the technology of NPAW, Ikast.io will be able to obtain accurate and independent data from the supplier directly from the video player and analyze them in all types of distribution and monetization business models. With these new capabilities, Ikast.io is set to accelerate its offering of a powerful data-driven entitlement tracking solution to its growing portfolio of 50+ clients. In parallel, NPAW's portfolio of 160 clients will help drive adoption of iKast.io services.

Ferran G. Vilaró, CEO and co-founder of NPAW, is “delighted” to “help” Ikast.io deliver “the cutting-edge rights management solution that the video streaming industry so urgently needs.” “At NPAW, we work to enable the entire industry ecosystem with our expertise and video analytics tools so that we can all thrive as a community, and Ikast.io is the perfect proof of this,” he adds.

On the other hand, Cedric Monnier, president of Ikast.io, states that this strategic partnership with NPAW “will greatly accelerate the creation of a world-class, data-driven blockchain solution for rights and royalty management.”