Vimeo builds its new analytics suite with NPAW technology

The alliance between NPAW y Vimeo It will allow creators and streaming services to have comprehensive video analytics natively integrated into the platform.

The suite, available for planes Enterprise a Vimeo OTT, contributes detailed analysis and information about the behavior of the users, the experience of user, the content consumption and the business performance to the Vimeo platform and its thousands of creator-powered destinations. This combination of services allows clients to take data-driven decisions, offer personalized experiences to end users andunlock untapped income”. The service is available in beta version, and is expected to be fully available to Vimeo customers later this year.

The collaboration between Vimeo and NPAW aims to solve the commonly raised problem of implementing enterprise-level analytics for streaming companies that want to contract with a single supplier and avoid managing multiple suppliers, which is often infeasible due to the reduction in the variety of options on the market. The agreement makes available “video intelligence” in an easy-to-deploy format with an emphasis on time-to-value for users, allowing platforms to optimize their growth, engagement and revenue strategy, and focus on content. Additionally, just as Vimeo creators own their content, with NPAW they also maintain ownership. control and ownership of your knowledge and data con NPAW Digital Experience Intelligence.

Matt Moore, product manager at Vimeo, highlights data management and highlights the benefits that its users will be able to receive after the alliance with NPAW: "Data should accelerate creativity, not slow it down. Together with NPAW, these practical insights help creators and media companies grow faster. We offer all Vimeo customers the depth of analysis used by the leading streaming services, integrated into the tools they already use, and we give them the clarity they need to improve the experience, drive engagement and generate income without adding complexity.”

On the part of the Spanish company, Ferran Gutiérrez Vilaró, founder, technical director and CEO of NPAW, explains: "This collaboration goes beyond technology: it is about empowering creators and new video platforms to grow with confidence. Together with Vimeo, we offer enterprise-grade intelligence, seamlessly integrated into their workflows, so they can focus on creating content and audiences while we provide the information.