CRTVG launches its first addssable addssable tv campaign

After successfully tested in private media groups, addressable TV technology based on Hbbt It reaches CRTVG.

The Galicia Radio and Television Corporation continues to bet on technological innovation, this time relying on Hbbt. This technology of hybrid television Combine the television broadcast (Broadcast) with services Broadband (Broadband), which allows to deliver an interactive content in real time to create a new experience aimed at the end user.

During the last weeks, CRTVG has deployed a campaign aimed at its spectators with Smarttv To publicize the new news website g24gal. This advertising offer, which is issued in different grill programs for the programming of the first CRTVG channel, offers viewers the opportunity to connect directly to the portal through a QR code. The spectators were able to download this code through two mobile phones or tablets, thus accessing the web to their second screens.

XOSÉ PEREIRA, Director of the CRTVG Innovation and Business Area, highlights the technology of addressable TV, since "it allows to launch custom messages to consumers in a safe environment and obtain a direct interaction with them, thus improving the experience of our spectators and offering a better service." On the other hand, Jordi Gilabert, CEO of Konodrac (Technological provider of this development), emphasizes that this technology will give new possibilities to television operators to enhance "interaction with their spectators", which "will improve the public's experience"