HbbTV prepares to take advantage of the possibilities of Widevine and Wave with Test Suite 2026-17 April 2026 [+] The launch of version 2026-1 of the HbbTV Conformance Test Suite seeks to respond to new requirements for television services, including...
3Cat sweeps the 2025 edition of the HbbTV Awards13 November 2025 [+] The HbbTV Association has announced the winners of the HbbTV 2025 Awards, awards that recognize excellence in the HbbTV community...
The present of EITB on HbbTV: real UHD, interactivity and defense of DTT16 October 2025 [+] Igor Jainaga, director of technology and exploitation, and Amaya Remon, deputy director of engineering, review the current affairs of EITB in the contexts of HbbTV, solution ...
Broadcast before programmatic advertising: new opportunities, automation and AI8 July 2025 [+] Edu Martín Castro, Programmatic Industry Manager & CTV lead en DV360 (Google), explica los pilares fundamentales de la publicidad programática aplicada a la televisión ...
EiTB begins its broadcasts in UHD through HbbTV16 June 2025 [+] Hybrid television technology allows EiTB to provide its viewers with UHD signals from its ETB 1 and ETB 2 channels, a move...
Display & Video 360 (Google) adopta el HbbTv en su plataforma21 January 2025 [+] DV360, Google's programmatic solution to manage and optimize digital campaigns in multiple formats and channels, is committed to integrating HbbTV (Hybrid...
Technological news from RTVE: RTVE Audio on HbbTV and DVR to record Play live shows23 November 2023 [+] RTVE's commitment to the most current content transmission technologies does not stop with the improvement of its HbbTV space with...
New version of HbbTV: voice assistants, improved dialogue, DVB-I…15 March 2023 [+] The HbbTV Association has published version 2.0.4 of its basic specification, which includes important improvements in accessibility. The three most...
Revolution in La 7: the nine renovations that outline the future of television in Murcia21 October 2022 [+] Olga Arribas, technical director of La 7, addresses the new stage of public television in the region of Murcia by revealing the nine renewals...
Vincent Grivet is re-elected president of the HbbTV Association4 July 2022 [+] Representing Eutelsat, Vincent Grivet will continue to lead the HbbTV Association for two more years. At the last Assembly of the association,...
Mediaset launches 'El Desmarque', the first sports app for HbbTV in Spain25 May 2022 [+] The El Desmarque application (Mediaset España), the first sports app in Spain for HbbTV, will offer relevant data updated in real time on sports competitions...
CRTVG, first public media to launch an advertising campaign with addressable TV14 March 2022 [+] After being successfully tested in private media groups, the addressable TV technology based on HbbTV comes to CRTVG. The Radio and Television Corporation...
Mediaset España launches new advertising formats that take advantage of the unique capabilities of HbbTV16 December 2021 [+] Ad Impact and Ad Sponsor are the latest two advertising formats from Mediaset España, which take advantage of the advantages offered by HbbTV technology. ...
HbbTV helps make linear television more competitive15 June 2021 [+] Vincent Grivet, president of the HbbTV Association, conveys all the keys to the latest developments of HbbTV in European territory. Millions of viewers click...
Mediaset develops new advertising formats for Euro 202011 June 2021 [+] Euro 2020 will host innovative advertising formats promoted by Mediaset España. They will be available for both linear formulas and applications and services. Mediaset...
Freeview Australia launches free service based on HbbTV standard12 April 2021 [+] Freeview's new HbbTV 2.0 standard-based service, rolling out from April 14, will offer a more simplified experience...
HbbTV Association incorporates seven new members8 July 2020 [+] Fincons Group, FreeWheel, HiSilicon Technologies, Realtek Semiconductor Corporation, Salto, Teduin and Xperi Corporation join the partnership. HbbTV Association, a global initiative dedicated...
Mediaset España launches its first advertising format for HbbTV on LovesTv18 March 2020 [+] The OMD agency has considered this new format as a strategic variable to increase the coverage of the client's campaigns by creating synergies between...
HbbTV Association updates the specifications of its HbbTV-TA targeted advertising standard25 February 2020 [+] The HbbTV-TA specification allows broadcasters to replace a conventional television channel spot during broadcast with a specific targeted advertisement. HbbTV...
The HbbTV Association announces its annual awards25 November 2019 [+] The winners have been selected by an independent jury of industry experts from among 46 proposals from 13 countries. The HbbTV Association, a...
The Russian channel NTV incorporates interactivity with HbbTv3 July 2019 [+] The HbbTv standard opens up ample opportunities for additional monetization of content on the Russian channel owned by Gazprom Media. As of...
Enensys Technologies joins the HbbTv consortium5 March 2019 [+] The French company has already developed and implemented a regionalized advertising solution under HbbTV over DVB-T2 Enensys Technologies in a large European national network...
Atresmedia, the first free-to-air television in Spain to broadcast an 'Addressable TV' format14 February 2019 [+] This targeted and personalized advertising format is developed under the HbbTv standard, present in approximately 25% of the television network in Spain. ...
HbbTV at the heart of the new OTT platforms of European broadcasters21 November 2018 [+] “HbbTV is the way to integrate OTT into the world of classic television and grow the broadcast business,” says the...
The HbbTV Association incorporates Google, Sky, RAI, ERT, Kineton and Skyworth24 October 2018 [+] More than 300 apps on more than 44 million consumer devices in 35 countries use the HbbTv specifications to add features such as...
Historic agreement between RTVE, Atresmedia and Mediaset to launch a joint platform on HbbTv21 March 2018 [+] This platform, open to the incorporation of other DTT operators, will improve the television consumption experience by allowing interactivity, thanks to the use...
The Digital Television Technical Forum adopts HbbTV 216 March 2017 [+] The standard brings new features to HbbTV devices: better graphics, better accessibility, simultaneous synchronized viewing on different screens and distribution of UHD content...
The 2.0.1 standard marks the optimistic future of hybrid television21 October 2016 [+] The fifth edition of the HbbTV Symposium, held in Madrid on October 18 and 19, says goodbye after two days in which...
