Go to the cover of Panorama Audiovisual
en:lang="en-US"
1
1
https://www.panoramaaudiovisual.com/en/2019/09/16/anglatecnic-primera-campana-publicitaria-addresable-tv-espana/

Anglàtecnic launches the first Addresable TV advertising campaign in Spain

The campaign, promoted by Anglàtecnic together with Konodrac and Pulsa, has made it possible to combine traditional content broadcast by Discovery's DMax with an interactive form.

Anglàtecnic IBC 2019

Anglatècnic, forming a team with Konodrac y Credit, has successfully completed the first advertising campaign of Addressable TV in Spain. The campaign has allowed combine traditional content broadcast by antenna with an interactive form which allowed viewers to participate directly in a draw offered by CaixaBank to promote its MyBox Seguros product by entering their telephone number on the screen using the television remote control.

Addresable Tv con AnglàtecnicTras un año de trabajo colaborativo de todos los participantes, el sistema Hybrid Ads de la cadena estuvo finalmente a punto para el lanzamiento de la campaña, que estuvo activa entre el 17 de Junio y el 11 de Agosto en el canal DMax de Discovery.

Tanto el broadcaster, Discovery, como el anunciante, CaixaBank, han valorado muy positivamente los resultados conseguidos, que ha permitido una interacción directa con la audiencia y obtener datos de preferencias y de contacto directo de posibles clientes.

Anglatècnic está presente en la feria Amsterdam IBC del 13 al 17 de septiembre mostrando por primera vez sus soluciones para Addressable TV que han posibilitado la realización de la campaña.

Using the fingertext platform, which, fully integrated with the continuity of the television station, allows the sending of instructions in the DVB signal to televisions equipped with HbbTV in order to be able to show creatives related to the advertising that is being shown or allow voting within television programs.

At the Anglàtecnic stand, located in Hall 14 (Content Everywhere) / Booth C18, its traditional solutions for accessibility and data on television are also shown in their new versions that are already offered under the SaaS formula, in addition to real demonstrations of the different solutions on a connected smartTV.

Access to the Special SPANISH COMPANIES AT IBC 2019

Addresable Tv con Anglàtecnic

By, Sep 16, 2019, Section:Emission, Television

Did you like this article?

Subscribe to our NEWSLETTER and you won't miss anything.

Related articles

Blackmagic Design - Hamil Bros - Champions Xpress - Advertising campaign - SpotHamil Bros shoots the latest Champion Xpress advertising campaign with Blackmagic Wrapped con DaVinci ResolveSpotify's new advertising campaign graded with DaVinci Resolve Studio Mediaset España - El Desmarque - Hbbtv AppMediaset launches 'El Desmarque', the first sports app for HbbTV in Spain Addressable TV - CRTVG - G24CRTVG, first public media to launch an advertising campaign with addressable TV Astra 6x bicolorMoncada launches the Renting 0.0 campaign for Litepanels Astra or Gemini LED panels #WefollowtogetherAMC Networks launches a campaign on its 14 channels to support small businesses Adressable TV with AnglatècnicAnglatècnic will bring its proposals for Addressable TV to Amsterdam for the first time DDB Spain launches the first piece of the new Audi campaign worldwide DDB Spain creates the first campaign that uses radio spots to distribute a video game BeIn Sports' 'Hattrick' advertising campaign, Silver Lion in Cannes Making of the first Christmas Raffle campaign that uses animation Movistar launches Fusión TV with a great advertising campaign designed by McCann Atresmedia launches #MundialOndaCero, the first second window application for radio in Spain First campaign with VPAID TimeLine technology (Video Player Ad Interface Definition)