AMC Networks launches a campaign on its 14 channels to support small businesses

Under the claim #WeStillTogether, the audiovisual group encourages the launch of “the largest chain of favors that has ever been seen” to help, each person within their possibilities, to reactivate the trade of professionals and freelancers.

A book, a drink on a terrace, some shoes...Every small gesture can help us return to normality and help small businesses and businesses survive in these difficult times.

After the confinement forced by the Covid-19 health crisis, the 14 channels of AMC Networks (present in more than 7 million homes in Spain with brands such as AMC, Canal Hollywood, Canal Cocina, Historia, among others) have launched a campaign that seeks to encourage consumption through a video that encourages launching “the largest chain of favors that has ever been seen” to help rebuild the country's business fabric.

Under the claim of #Wefollowtogether, la campaña, que se emitirá a partir de este viernes 8 de mayo en todos los canales que forman el grupo audiovisual, busca trasladar el mensaje de que cada persona, dentro de sus posibilidades, tiene la oportunidad de participar en este retorno progresivo a la normalidad ya sea a través de pequeñas acciones como puede ser comprar el pan, tomar un aperitivo en nuestro bar favorito del barrio o visitar una librería para adquirir la novela que hace tiempo queríamos leer.

“Con solo ese gesto, todo volverá a circular, porque ese dinero que parece algo frio tiene en estos momentos un inmenso poder. El poder de que todo vuelva a funcionar, de que todo vuelva a la normalidad”, explica la campaña.

This is a campaign that encourages society to take an active role in the economic recovery and also remembers the fundamental role in the economy of SMEs, which are the engine of the Spanish economy with 98% of the business fabric and which bring together 75% of the country's employment.