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Real Madrid, the first football club in the world to launch a 360º channel and virtual reality

The club partners with The Dream VR, whose 360º content player will allow you to live an immersive Madrid experience through television and mobile devices.

Real Madrid 360

He Real Madrid has become the first sports club in the world to have its own 360º channel and virtual reality, through its collaboration with The Dream VR, the largest 360º and virtual reality content distribution network in the world, with reach in more than 180 countries.

Real Madrid's new commitment will allow its more than 560 million fans and followers around the world to enjoy exclusive 360º content. The agreement with The Dream VR involves the creation of its own channel in the company's app, accessible through any mobile device or through Smart TVs. Samsung and soon in those of the rest of the manufacturers. In this way, you will be able to live in first person an exclusive Madrid experience, until now available to very few.

The Dream VR is the only company in the world capable of reproducing 360º content and virtual reality on the more than 300 million Samsung Smart TVs sold around the world. Thanks to its own platform and its worldwide patented native player, The Dream VR offers Real Madrid the greatest possible reach for its new 360º content strategy with the aim of bringing this experience closer to its global network of followers and fans.

Real Madrid has started broadcasting content in The Dream VR starting February 26, and will offer new content every month. Downloading the app on mobile devices (iOS and Android) and Samsung Smart TVs is free, as well as on Virtual Reality platforms.

The team of The Dream VR is based in Madrid, Barcelona and Miami. Its virtual reality platform has more than 2 million downloads and is also available on the main virtual reality and 360º platforms, which include Samsung Smart TV, Apple TV, iOS, Android, Google Daydream, Oculus Rift, Samsung Gear, HTC Vive, Topying or Pico.

Albert Palay, CEO of The Dream VR, has been proud to “have, not only the best team in the world but the most valuable sports brand and also be leaders and pioneers of the first official 360º/VR channel so that its followers can find exclusive content made to measure and enhancing the fan experience to the highest level.”

By, Feb 27, 2018, Section:AR / VR / XR, Television

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