Canela launches Studio, its new proposal focused on audiovisual production

The public relations agency Cinnamon has launched Studio, a new business unit that reinforces and improves its current offering of audiovisual services, creativity and design at all stages from consulting, concept and design, to implementation.

Canela's graphic design department was already working on both the company's branding and audiovisual communication projects for internationally renowned clients such as Adyen, Sony or Vivid and institutions such as Barcelona City Council or the European Commission in Spain.

Now, Studio seeks to maximize the effectiveness of its clients' communication campaigns from a perspective based on the power of design and audiovisual and with a team dedicated to developing solid brand identities.

Arantxa Aguilera, directora de las áreas B2B, Corporate & Digital de Canela, liderá junto a Sarai Carcedo, Studio Manager, liderará el nuevo área de negocio.

Aguilera highlights that "design and audiovisual communication are no longer an option when working on a creative concept. Currently, any campaign must have its own brand image and be accompanied by a set of graphic and multimedia materials to capture the attention of all types of audiences in multiple formats."

The Studio's objective will be to maximize the effectiveness of its clients' communication campaigns from a perspective based on the power of design and audiovisual, offering services such as audio, branding, design, video and web design.