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Atresmedia joins the NFTs trend with a collection about 'Los Protegidos: the return'

Atresmedia NFT The Protected The Return Deltapik

Freeverse has closed an agreement with Atresmedia to launch DeltaPik, a platform from which the media group will launch collections of NFTs.

With this movement, Atresmedia becomes the “first” Spanish audiovisual group to launch a collection in format NFTs based on one of its most successful fiction brands: The Protected: the return, a new batch of episodes that a decade later continues the story of The Protected (2010-2012).

Initially, Atresmedia will not auction or market its NFT assets, but will instead launch a contest for fans of the series to test their knowledge. Las 300 personas that demonstrate greater knowledge about The Protected: the return will win one of the 300 limited edition NFTs, which will have their corresponding technology-based certification blockchain.

Atresmedia joins a long list of companies in the world of entertainment that have opted for NFTs, such as Fox Corporation, CNN, ViacomCBS, Warner Bros., DC o Lionsgate, among others.

In recent times, prominent names in the audiovisual field have stated that the NFT (Non-Fungible-Tokens) could represent a fantastic avenue of income for creators and rights owners. Is this true? What really are NFTs? What is behind this phenomenon? We analyze it in Panorama Audiovisual.

By, Jul 5, 2022, Section:Business, Television

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