Atresmedia adds to the fashion of NFTS with a collection on ‘Protected: the return’

Freeverse has closed an agreement with Atresmedia To launch Deltapik, a platform from which the media group will launch NFTS collections.

With this movement, Atresmedia It becomes the Spanish "first group" to launch a format collection NFTs based on one of its most successful fiction brands: THE PROTECTED: THE RETURN, a new batch of episodes that a decade later continues the story of The protected (2010-2012).

Initially, Atresmedia will not auction or market its NFT assets, but will launch A contest for fans of the series to test their knowledge. Las 300 personas that demonstrate greater knowledge about THE PROTECTED: THE RETURN They will win one of the 300 NFTS of limited edition, which will have their corresponding technology -based certification blockchain.

Atresmedia joins a long list of companies from the entertainment world that have opted for NFTS, such as Fox Corporation, CNN, ViacomCBS, Warner Bros., DC or Lionsgate, among others.

In recent times, prominent names of the audiovisual have affirmed that the NFT (Non-fungible-tokens) could represent a fantastic route of income by creators and rights owners. Is this true? What are NFT really? What is behind this phenomenon? We analyze it in audiovisual panorama.

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