Nxtedition will show its proposals for production automation at IBC 2022
With storytelling at the center of the production workflow, which will enable even small teams to create and deliver highly compelling content quickly and accurately, Nxtedition will be present at IBC with its microservices ecosystem.
Nxtediton has consolidated sophisticated tools such as planning, NRCS, ingest, MAM, graphics, streaming, studio automation and digital publishing by eliminating engineering and putting storytelling at the center. From broadcasting sports on your shoulder, to creating a news program, to publishing on the web and social networks or managing the channel's broadcast.
Each team member has access to the features they need within the unified graphical user interface, ensuring that all tasks are intuitive and performed primarily through drag and drop. This guarantees work at high speed as content comes in, is managed and sent without wasting time switching to other applications. The increased speed and productivity of this approach ensures that Nxtedition clients are always the first notification on the viewer's device.
What sets Nxtedition apart is an internal system architecture built entirely with web technologies rethought for the broadcast market, while utilizing the real-time switching, layering and rendering power of CasparCG to ensure unmatched image quality on COTS hardware or in the public cloud. Users can connect from anywhere and access all Nxtedition tools (both in the cloud and on-premise) for extremely high availability and business continuity.
Roger Persson, director of sales and marketing, highlights that "our solutions bring greater flexibility and agility to live production environments by making the process of creating and delivering content to any platform, from digital and terrestrial to social media, intuitive, fast and simple. We work with several conventional broadcasters, but also with smaller operations, such as specialized channels, newspapers and content services for religious organizations; for our clients, the speed of configuration and ease of use is extremely attractive. "
The Nxtedition solution contains all elements necessary for broadcast, from ingest (baseband and IP) and transcoding, through asset management and archiving, to delivery on multiple platforms, including news repackaging for social networks.
The fully virtualized architecture It allows you to build systems that precisely fit individual workflow requirements, with the right level of resilience and a large reduction in the complexity that microservices bring.
This centralization of content for users allows for greater productivity and speed with content to repurpose for broadcast, OTT, digital, social, podcasts and radio.
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