RTVE redoubles its commitment to Spanish cinema in San Sebastián through a new agreement with producers

José Manuel Pérez Tornero, president of RTVE, has presented the keys to the proposed collaboration agreement reached by the Corporation and Spanish film producers within the framework of the 70th San Sebastian Festival.

At the presentation, held at the Kursaal and which was also attended by the Minister of Culture, Miquel Iceta, the president of RTVE He has assured that "RTVE is going to do everything it can for Spanish cinema": "RTVE's obligation is to leave freedom to cinema, to provide security, foundation, regularity... there has to be a community of spirit to dream together. We have a great opportunity in the coming months and years."

One of the keys to this agreement is RTVE's “firm intention” to increase the next exercises are investment in the purchase of Spanish cinema antenna rights. We will work together to establish a homogeneous framework of action in relation to investments, based on a classification of films according to their budget and promotion strategy. The will is recover RTVE as a preferred destination for Premium movies, those with high budgets, with the aspiration of being able to be broadcast in the largest audience slots, although there will also be a commitment to animated films, without forgetting those films with medium budgets and/or authorial profile. The Corporation also proposes to carry out annually three valuation tables for the purchase of antenna rights, as well as stabilizing its frequency and the approximate dates of its call.

In those films in which it invests, RTVE's will is accompany the producer in the development of ideation, development, production and exploitation. This model will be developed by common agreement by a work team. In this forum, among other issues, the advancement of exploitation windows, compressing exploitation periods, segmenting them, redefining exploitation procedures, etc. would be addressed. The presence of TVE Internacional in the exploitation sequence of the films will also be studied.

Spanish Cinema will return to prime time from The 1

In relation to the programming of the films acquired by RTVE, the Corporation undertakes to increase presence de cine español en el prime time of The 1 in a way progresiva and in todos aquellos medios en los que resulte posible. Del mismo modo, se redoblarán los esfuerzos en materia de marketing de este tipo de contenido.

Paralelamente, RTVE ha confirmado que trabajará en pro de aumentar los acuerdos y coproducciones con las televisiones públicas europeas y latinoamericanas; que realizará numerosos encuentros sectoriales sobre temas de interés, tanto en salas como en la propia RTVE, y que luchará activamente contra la piracy in the audiovisual sector.