Zero Density reinforces its LATAM sales team with Sergio Amuchastegui

Sergio Amuchastegui has joined Zero Density as regional sales manager for Latin America and the Caribbean.

Amuchastegui will be responsible for overseeing the growth of Zero Density in the region as virtual sets, AR and XR applications become more popular among mainstream broadcasters de LATAM. You will also be responsible for support the regional network of Zero Density partners in LATAM.

A veteran of the sector with more than 25 years of experience, Amuchastegui has extensive experience regarding real-time graphics workflows. He started as a post-production operator at the Mexican network Televisa, where he managed the design, creation and execution of live graphics, among other responsibilities. He then went on to perform sales management roles in companies such as Brainstorm, Chyron y Atomos, where he directed strategic accounts in LATAM.

Ulaş Kaçmaz, vice president of sales and marketing at Zero Density, believes that “with Sergio at the helm,” the company will be able to “provide more cutting-edge storytelling tools to broadcasters throughout Latin America, helping them take their production to another level.” “Whether for a virtual studio, an augmented reality project, an LED production or a hybrid setup, our photorealistic graphics technology will allow anyone to tell more engaging stories than ever before,” adds Kaçmaz.