CARTV organizes a day on audiovisual financing

The Aragonese Radio and Television Corporation (CARTV) Organize on November 24 the day The good pattern. Invest insurance in audiovisual assets in which the different financing options that have been developed around the audiovisual sector will be shown.

During the day the advantages of investing in audiovisual projects will be evident. Audiovisual cinema and content have become an investment alternative with interesting returns in deductations, subsidies, reputation and brand image.

On this day the different will be shown financing options which have developed around the audiovisual sector and the benefit that reports investors to associate their brand to a cultural product that will have broad public dissemination.

The day is aimed at producers, Aragonese companies, managers of financial institutions and technicians specialized in risk investment and evaluation. They will have the possibility to analyze and receive updated information about financial products, insurance related to audiovisual and subsidies, with special emphasis on the possibilities of reversion of investments through fiscal incentives and social responsibility. In addition, it will delve into other advantages derived from including the brand in the credits of a movie, place a product in a scene or attend the red carpet of a festival or a pre -spell.

Attendees will be able to know first -hand practical examples of success and financial solutions that support this market for the future little known but that can reinforce the Aragonese economy.

Content of the day

This day, conducted by Alberto Sánchez Director and presenter of Economic newspaper of Aragon Radio, will open with the conference given by Ernesto Moreno, Director of Banking Bank Financing Solutions. It will allow to know the different financing options of an audiovisual through the practical case of this entity.

The round table will follow Raise an audiovisual investment without dying in the attempt, in which the projects of Wandermoon, company dedicated to risk -free management through the Group of Economic Interest (AIE); of Create SGR, non -profit financial entity that facilitates financing and guarantees necessary for projects; Mod productions, Spanish company dedicated to the development, analysis and creation of content; and of Sodier, the instrument of the Department of Economy, Planning and Employment of the Government of Aragon conceived to boost business activity through participatory loans.

In a second session they will participate Miguel Ángel Lamata, Aragonese director and producer with an accredited trajectory in reversal and marketing of the product created the distributor; Diego Rodríguez, CEO of the Charito Films, co -producer of audiovisual content and specialist in financing of cinema, discounts of tax and tax operations and Fernando Riera, Director of Production and Development of Films against Films, which closes the circle of economic reversion for an audiovisual.

The moderator of the round table and the subsequent debate will be Noemí Coloma, CEO of Uhy Welaw, a firm dedicated to the management and representation of audiovisual works and its creators.

The day is completed with the presentation Return and monetization of audiovisual asset: OTT platforms. Will have the participation of David Espá, partner and director of Interactvty, a Cordoba startup that in a few years has achieved national and international clients with new ways of monetizing an audiovisual product not only based on visualizations or issuance rights; and Juanma Blanco, director of Canal Sur Media, who will explain the model to monetize its historical archive and its productions in the digital world.

The last presentation, Of rights management until international production, will be in charge of Javier Médez Zori, General Director of Film and TV of Mediapro Studios and companies participated such as Globomedia. He will explain the case of his company as an international audiovisual rights manager, responsible for the feature film by Fernando León de Aranoa, The good pattern.