MOG updates its brand identity

MOG Technologies today unveiled a brand identity with a bold and unifying character that reflects the company's cultural transformation and strategy, focused largely on the future of digital media.

Over the past 11 years, MOG Technologies has grown as a diverse digital media technology provider. MOG's rich heritage in centralized ingestion solutions has served as a solid foundation to provide a broader scope of solutions for multiple industries.

MOG's new aesthetic represents a commitment to innovation and the company's role in shaping the future of media and entertainment with innovative technology that covers the entire media supply chain.

With an unmatched foundation of unified and focused media production platforms In the cloud, MOG's role is drive digital transformation in any industry that needs to create, manage and distribute content while interacting with communities of any size.

Luís Miguel Sampaio, CEO of MOG Technologies, notes that "over the last two years, our solutions have been taking new steps towards innovation in the way we integrate digital media into the broadcast industry. We want this rebrand to reflect the evolution of our services and how they have become an all-inclusive for any company and anyone who works with digital media in any way, shape or form. This new strategy works together with our clients to encompass all the steps necessary to produce and distribute digital media to a global audience."

Initial elements of the MOG brand evolution include a new logo with a timeless and modern style. It all starts with the universal “on” button by building the “O” and queuing for the “M” and “G” to appear. This action demonstrates that MOG is always connected to unify all communities in its digital transformation mission. All the character lines never quite connect, but they work together like pieces of a puzzle; recalling the company's bespoke virtualized media operations, designed to fit into any industry that handles media content.

The Portuguese company has chosen new colors to propel the MOG brand into the future, targeting a broader and more forward-thinking audience. The blue and purple gradient conveys a playful and optimistic feel, without ever forgetting its top-notch technological standards.

Coinciding with this new image, MOG has renewed his web now focusing on an intuitive user experience and with all the necessary information about media operations solutions and consumer stories. It has been carefully written and designed to reach any company in need of media production and distribution services, while offering full transparency on the specifications and features of MOG products.