8.6% of Netflix users in Spain opt for advertising

According to the latest OTT barometer prepared by Geca Users who have hired the new basic plan with Netflix ads, 48.4% were already users of the platform (41.9% with their own account), mainly of the basic plan without advertising.

It is noteworthy that half of the wondered users see positive that there are specific plans with advertising in order to reduce subscription prices. Price reduction in exchange for advertising is interpreted as something favorable since democratizes access to OTTS.

Apple TV and Filmin Ascent

GECA's barometer also throws a Ascent in the percentage of Apple TV and Filmin distribution Among platform users and a slight decrease in the rest of OTTS. Both Apple TV+ and Filmin have had strong promotional campaigns recently. For their part, Netflix (72.1%) and prime video (68.2%) continue to dominate and Disney (33.5%) closes the podium again.

GECA appreciates a decrease in the percentage of users that declares to have two or more platforms, which goes back to the lowest level of the last two years (62.5%).

As far as the public is concerned, GECA highlights that The one that is coming maintains first position as the most viewed of the quarter on platforms and Wednesday It stands out entering directly to the podium. In fact, Tim Burton's series is the only novelty that sneaks into the Top 20.

Also ALFA males, released on December 30, 2022, has aroused the interest of the public and 10.7% of Netflix users have seen it in the first days.

The 15th wave of the GECA OTT barometer has been carried out online to online 2,000 individuals with access to OTT platforms both in Peninsula, as Balearic Islands and Canary Islands, between January 3 and 12, 2023.