Lawo improves the Home ecosystem with four apps and the Lawo Flex subscription model

NAB 2023 will host the premiere at fairs of Home Apps, four applications aimed at expanding the IP ecosystem Theirs Home that seek to provide greater flexibility in the operational needs of media infrastructures.

Home Apps It's the big bet Theirs facing NAB 2023. The company's engineering team has designed what it has defined as a “new technology platform” that allows you to take advantage of the “full potential of IP technology". A completely scalable, which allows working with CPU o CPU + GPU whether it's on premises, off-premises or in the public cloud, with formats pills or no.

The Lawo application package, which will grow with the passing of the months, begins his journey with four applications Fully configurable from the Home app: Home Multiviewer, Home UDX conversion with HDR processing, Home Stream Transcode y Home Graphic Inserter. Deployable in “a matter of seconds”, as they have shared Andreas Hilmer (director de marketing), Axel Kern (senior director of cloud and infrastructure solutions) and Henry Bourne (senior director of experience and design), all of these new functions seek to respond to the entire flexibility that the IP initially promised and that, to this day, had not yet occurred.

Lawo's announcement, which can be discovered in depth at NAB 2023, has been completed with the model Lawo Flex, introduced by Jamie Dunn, CCO of Lawo. This “commercial innovation” is a subscription that allows access to all the current and future functionalities of the brand. According to Hilmer, Lawo Flex allows reduce initial investment in software and scale the power of the system to cope with the moments in which it is necessary to cope with high-demand production.

Lawo Flex arrives accompanied by a management and configuration tool that will allow users to maintain control of their subscription, in order to “enable the true potential of an infrastructure.”