Sports broadcasts find their ally in Harmonic

Harmonic reveals at NAB 2023 in Las Vegas that it continues to enhance its on-premises and SaaS solutions with innovations for streaming and video delivery.

As the company's global deployments grow rapidly, Harmonic is taking video to the next level with the most advanced and scalable solutions for live sports streaming, targeted advertising, custom channel creation, cloud playback, ATSC 3.0 delivery and much more.

Gil Rudge, senior vice president of video products at Harmonic, highlighted at the opening of NAB 2023 that "if you are watching live sporting events, you are probably seeing Harmonic in action. We have seen incredible momentum behind live sports streaming at scale; playout for on-premises, cloud and hybrid deployments; FAST and ATSC 3.0 streaming delivery, enabled by our market-leading next-generation solutions. At NAB Show, we are excited to share several innovations for the video industry. media and entertainment, including a revolutionary new SaaS based on our field-proven SSAI technology.”

Ruge has stressed that on the occasion of the last FIFA World Cup, a total of 25 clients used Harmonic technology, which made it possible to bring together more than 12 million concurrent users with more than 400,000 streams required per minute

At NAB 2023, Harmonic highlights its platform SaaS VOS 360 and the XOS advanced media processor. Furthermore, the company has highlighted the key collaborations with industry leaders that improve their video transmission and broadcast offerings as evident at the Las Vegas fairgrounds. This includes VOS360 demos at the AWS and Microsoft Azure booths, Nextgen TV delivery with ATSC Forum, powerful on-premise cloud and hybrid playout workflows controlled by Aveco and Crispin automation systems, and seamless UHD HDR streaming experiences with UHD Forum.

Finally, it is worth highlighting the launch of a new solution for advertising insertion under SaaS model.