María Cervera joins Cattleya as head of content

Cattleya Producciones Archy to María Cervera to lead the content area after passing through plane to plane, Netflix, the study and Paramount, where the position of VP Content Development has so far held for Emeaa within the international study.

The producer specialized in the creation of series and fiction films, was founded in 2021 by ITV Studios and the Italian Cattleya (Gomorra, ZeroZeroZero, Summertime) and is directed by Arturo Díaz Ramos.

Based in Madrid, Cattleya Producciones aims to meet the growing demand for premium fiction in Spain and internationally and continues to consist of its growth with the incorporation of Cervera, an executive that has a long career in the Spanish and international audiovisual sector.

As content executive, Cervera has supervised a wide catalog of National fictions Among those that stand out Valeria, elite, Christmas days, high seas, cable girls or The Caso Alcàsser. In her previous stage, María also participated in the development of The prince, down there, the case and Serve and protect, which was also executive co-producer.

In your stage in Paramount, has been involved as executive producer of Spanish series as Better days, stories not to sleep, the gypsy bride, the invisible and Passenger lies; and in international series such as A Thin Line, Chemistry of Death, The Sheikh (in Germany), or Circeo (Italia).

Arturo Díaz points out that “we not only know Maria's fantastic career and reputation, but that both Cattleya's team in Italy and myself had the luck of being able to work together in the past. And that's why we know that Maria is one of the best content professionals in Europe, and an excellent producer. We are lucky to have her and her leadership within the Cattleya Producciones team."

"It is a real pleasure to become part of the Cattleya team and return to work hand with Arturo Díaz. I think it is time to bet on great stories that excite us and from Cattleya Producciones we have a unique opportunity to do it," says María Cervera.