Konodrac improves the recommendation of content in ott and television connected thanks to AI

The new latest generation recommendation platform of Konodrac Optimizes profitability in OTT and television services connected, incorporates generative artificial intelligence and also allows us to include consumption made by users in linear TV.

Designed to maximize the profitability of OTT platforms and connected television services, this innovative solution uses multiple combined algorithms, such as Generative models, Automatic cataloging, Automatic learning and Editorial Business Rules, to offer custom and relevant recommendations to users.

Konodrac's recommendation system is based on advanced artificial intelligence and data processing technologies. To the Combine different algorithms, the platform is capable of providing precise and adapted recommendations to each user, significantly improving the user visualization experience and increasing the profitability of the platforms. The system allows to include the consumption made by users in linear TV, being the only recommendation system that incorporates these consumption in the recommendations.

Konodrac has implemented Generative generative models of the latest generation To understand and analyze the available content. This allows to offer precise and relevant recommendations based on the context and user preferences.

The Konodrac platform uses advanced techniques of Natural language processing To automatically catalog the available content. This speeds up the classification and labeling process, ensuring that recommendations are based on relevant content attributes.

By using algorithms of Automatic learning, Konodrac's recommendation system continually improves the accuracy of recommendations. Analyze user behavior, past interactions and visualization patterns to offer increasingly personalized recommendations.

Finally, Konodrac has combined editorial business rules with recommendation algorithms to ensure that recommendations comply with standards and Editorial vision of the platform. This ensures a coherent and quality experience for users.

In addition, Konodrac's recommendation system is completely interoperable with the different business systems of companies. This means that you can integrate without problems with CRM, mailing, ERP, BI and ADSERVERS (SSP and DSP) tools. The interoperability of data between these systems allows efficient management and optimization of profitability in all aspects of the business.

Part of the development of this new product is part of the recovery, transformation and resilience plan of the Government of Spain financed with the EU Next Generation funds.

Jordi Gilabert, CEO of Konodrac, recognizes that "with this solution, we hope to provide our customers with a personalized and high quality visualization experience, while optimizing the profitability of their platforms."

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