Unicorn Content repeats as producer with more hours of premieres during the 22/23 season

The study Open TV production in the 2022/2023 season of GECA sheds light on production in general television, with Unicorn Content y Mediapro repeating as the production companies with the most hours of free-to-air broadcasting.

Unicorn Content becomes the producer with the most premiere hours (2,654) in the 2022/23 season, with 9.1% and a growth of 0.5% compared to the previous season. It is followed in second position by Mediapro, with 2,254 hours broadcast (7.7%, -3.3); in the third, La Fábrica de la Tele, with 1,632 hours (5.6%, -0.2); in the fourth, Indaloymedia, with 945 hours (3.2%, -0.1), and in the fifth, Factoría, which rises to 862 hours to occupy 2.9% (+0.8).

By adding the rebroadcasts, Mediapro rises to first position with 7.2% of the pie and 3,687 hours, 0.5 less than last year. Contubernio is raised to the second position thanks to the repetitions of The One That Comes, reaching 3,419 hours with very few products, which represents 6.6% of the global distribution (+1). Closing out the top 5 are Unicorn Content (5.2%), La Fábrica de la Tele (3.2%) and Globomedia (2.9%).

By themes, the fiction is dominated by serials Love is forever y Doctor García's patients of Diagonal, which add up to 24.9% of the premiere hours on television. The Promise allows Bambú to achieve second place with 11.8%, while the local L’Alquería Blanca y Valderrei They elevate Zenit Television to third position with 11.3%. If rebroadcasts are taken into account, as we have previously seen, Contubernio comfortably surpasses the rest of the production companies with The one that is coming y The Town, adding 36.4% of the premiere and rebroadcast hours of free-to-air television production companies. The ranking is completed with 11.8% from Plano to Plano (Serve and protect, Disappeared. The Series y Down There) and 11.3% of Globomedia (Aida, The Serranos).

In it entertainment, los magazines the Unicorn Content (The AR program, Fiesta, It's already noon, four a day y 120 minutes) elevate the production company to first place in entertainment premiere and rebroadcast hours in Spain with 2,679 hours and 7.1% of the total. In second position, Mediapro (6.0%), followed by La Fábrica de la Tele (4.4%), Warner IPTV (3.5%) and Índaloymedia (2.9%).

All this data allows us to gradually build a photograph of the power of each audiovisual group in the total number of premieres in Spain. In this sense, The Mediapro Studio leads with 12.4% and 6,397 hours broadcast. They are followed by Mediterráneo (12%, 6,148 hours), Banijay (3.1%, 1,570), Vocento (3%, 1,518 hours) and Secuoya (2.5%, 1,271 hours).

Other study findings Free-to-air TV production by GECA

The extensive GECA study yields other data of special interest, such as the dominance of Mediapro in the ranking of broadcast hours in the 2022/2023 season, despite falling 18% compared to the previous season; the entrance of The competition in 16th position in the Top 20 with an increase of 68% in hours broadcast thanks to reruns of With my ass in the air y Gym Tony; the fall of Quartz Productions of more than 50%, due to not bidding Live life and reruns of Are you going to eat it? or the great growth of Video productions with 960% thanks to the format catch up from TV Canaria, which provides 437 hours of broadcast.

Diving into the content as such, GECA points out that the foreign production It is the only one that rises this season with 6.1%. For its part, the delegated production grows up to two points in the regional channels public reaching 36.5%. between the channels national, also experiences a half point increase (40,9%).

By chains, Telecinco, is the television with the highest percentage in delegated production, maintaining the 84.0% of hours broadcast in their programming. In the case of regional channels, ETB2 remains the one who most delegated production he spends on his grid (57%), although it decreases compared to the previous season (61.0%).