Veset demonstrates seamless advertising insertion at IBC

vices, developer of the Veset Nimbus SaaS platform, has shown at IBC 2023 its new seamless ad insertion feature for live and premium broadcasts.

This feature allows Veset Nimbus users to insert advertisements next to the live broadcast, without taking the viewer away from the main content. These embeds will be pushed to the server, providing an engaging and personalized approach to live advertising without interrupting or obscuring the live stream.

In Veset Nimbus' reimagined advertising technology, ideal for premium live events, ads can be received live and inserted by the operator with a single click. The live programming is then compressed to display the ads live, image by image. The technology allows ads to be displayed on a wide range of screens, from multi-layer or mosaic to a sliced format for an optimal personalized experience.

Gatis Gailis, CEO of Veset, says: "We are in an era of content that never stops moving. With such fluid advertising technology, broadcasters and users of media services are tasked with keeping the user experience personalized and engaging. Compared to a traditional commercial break, this new feature within Nimbus will be sophisticated and unintrusive, significantly improving the user experience. Veset Nimbus was built with the user in mind and will continue to do so with dynamic advertising technology. and promising.”