Madrid Film Office: 'The Landscape of Light on the screen', at FITUR

FEATURES Screen, the branch of FITUR dedicated to the world of cinema, has had the presence of Madrid Film Office, an organization that has promoted the capital of Spain as a filming location and has presented the new route 'The Landscape of Light on the screen'.

Madrid Film Office went to FEATURES Screen with the objectives of inviting companies in the tourism sector to participate in the travel industry. city shoots, finding in this activity an attractive line of business; promote the city of Madrid as filming scene, placing special emphasis during this edition of FITUR on filming in hospitality and restaurant spaces as a strategic sector; highlight Madrid as a destination for screen tourism, and promote specific tourism products created by Tourism of the Madrid City Council and Tourism of the Community of Madrid, especially the various tourist brochures made available on this line.

The main strategy of Madrid Film Office is to work so that Madrid continues to grow as audiovisual production center and that the audiovisual filmed in Madrid reaches more and more places and tells more stories that can make national and international audiences fall in love. More specifically, Tourism of the Madrid City Council and Madrid Film Office They work to promote this screen tourism with the creation of brochures and maps that They allow you to discover the city through the films and series filmed there. Madrid Film Office is in conversations with platforms and production companies to continue working in this line through increasingly closer collaborations that allow actions to be carried out coinciding with the promotion phases of their major releases.

The Audiovisual Office of the Madrid City Council presented a new cinematographic route at the Madrid stand at FITUR: “The Landscape of Light on the screen”, based on the brochure prepared by Madrid Film Office in 2023, which includes more than 60 productions (films and series) in an audiovisual and urban planning tour along the most significant points of the Landscape of Light, an urban space recognized as a World Heritage Site since July 2021. The presentation included the intervention of Hector Coronel, Director of Tourism of the Madrid City Council, and was in charge of Juan Carlos González, cultural guide and president of Carpetania.

Los eight tourist brochures related to the audiovisual are “The Landscape of Light on the screen”, “Madrid, an extraordinary city”, “Madrid, through the series” and “Madrid burns”. The illustrated maps “El Madrid de Ava Gardner” and “El Madrid de Berlanga” have also been published, as well as two brochures dedicated to directors: “El Madrid de Pedro Almodóvar” and “El Madrid de Álex de la Iglesia”.