Madrid Film Office shows Hollywood the possibilities of Madrid as a filming location

Hollywood locators and producers have been able to discover several locations in Madrid as filming locations thanks to the familiarization trip organized by Madrid Film Office and Film Office, filming office of the Community of Madrid.

During four days, seven producers and locators who usually work on projects Marvel Studios, Paramount Pictures, Warner Bros. and other North American production houses and platforms have had the opportunity to see first-hand some of the most prominent locations in the city and the region. The Railway Museum, the Calle 30 tunnels, the Fernán Núñez Palace, the Metro tunnels and the old Chamartín Station, the El Paular Monastery, the old military base in Alcalá de Henares, the MP-203 highway and various sets and filming studios are some of the Madrid spaces included in this activity, in which representatives of administrations also participate.

The journey of familiarization of producers and locators international events in Madrid is part of the participation of Madrid Film Office and Film Madrid in the activities of Shooting Locations Marketplace, la feria de localizaciones de rodaje que acaba de celebrarse en Valladolid los días 17 y 18 de octubre. El director de Madrid Film Office, Raul Torquemada, ha subrayado el interés de Shooting Locations Marketplace como espacio para poner en valor a la industria audiovisual madrileña y las posibilidades que ofrece Madrid para los rodajes: “La participación en Shooting Locations Marketplace es una gran oportunidad para dar a conocer a localizadores internacionales algunos casos de éxito recientes que demuestran la capacidad y el talento de nuestra industria madrileña y el apoyo de las administraciones locales para acoger proyectos de gran envergadura”.

For its part, Xiomara García, coordinator of Film Madrid, has also highlighted the work carried out by the Community of Madrid for other success stories, such as Asteroid City, Wes Anderson's latest film, filmed in 2020 in Chinchón and Colmenar de Oreja. The coordinator of Film Madrid has also emphasized the importance of these meetings to “generate trust with international producers and localizers and establish quality contacts for future projects, especially taking into account that a large majority are American and British professionals, the two most powerful industries in the Western audiovisual industry.”

Madrid has established itself in recent years as one of the main content production centers in Europe, with an annual increase in projects filmed in the city. International platforms such as Netflix, HBO Max, Amazon Prime Video or Apple TV+ have set up offices and production centers in the city. This commitment has been reinforced at the national level by platforms and networks such as Movistar+, RTVE, Atresmedia and Mediaset. Thus, in 2022, the city welcomed more than 66 series, 47 movies and 380 ads on average and great size.