Óxido lands in Spain bringing its 18 years of experience in LATAM post-production

Marco Rodríguez, founder and CEO of Oxide, visited Madrid to inaugurate the first office of the post-production company in Spain, which has the local leadership of Raúl Lavado ('Tell me how it happened') and integrates a color correction room remotely connected to the company's HUB in Mexico.

The landing of Oxide in Spain, a company with 18 years of experience in the audiovisual industry, corresponds to the desire to explore the hyperactive Spanish market and build new bridges between Mexico and the European audiovisual sector. This first phase, with a central office very close to the Atocha station, will be a first contact that will be followed by the creation of an “own structure in Spain” if the conditions are confirmed. expectations placed in this initiative, as stated by Marco Rodríguez

Oxide, with a consolidated portfolio in Latin America with films and series as outstanding as The flower house, Rome, The brotherhood o Cantinflas, offers post-production services visual, sound, VFX, location and intervention on set. It does so by relying on a myriad of technological solutions such as FilmLight, the Transkoder tool Colorfront, Clipster Rohde & Schwarz or Nexis storage Avid, pillars of a workflow that is not afraid of the relocation of resources enhanced by the pandemic period. “As a result of the pandemic, we realized that the post-production process did not require the physical presence of people in the rooms, so we designed an interconnectivity of the two Mexico-Madrid offices via the internet that will allow us to offer the Color Correction service with a room in Spain but that can be controlled from Mexico,” Rodríguez explains.

To begin with, Óxido's infrastructure in Madrid has a color correction room con Baselight under the Filmlight license, thus making the company the only Ibero-American company to have six teams operating with this model, surpassing the post-production rooms of Televisa y TV Globo who work with five each. Using this system, Óxido creatives will be able to work jointly in projects, although it is expected that these offices in the Spanish capital will enable an “exchange of residence for our colorists to mix cultures and visions at a color level that enrich us in both senses.”

The inauguration of Óxido has brought together a significant number of technicians, colorists, producers and directors, in what has been a first effective step towards the expected consolidation in a competitive market, although full of opportunities: "This expansion has both risks and advantages, but we believe that we have nothing to lose and everything to gain, because we have always characterized ourselves by being at the technological forefront so that our clients have the latest generation equipment for their projects. And now that is available in the Spanish industry, which we hope will receive us very well," concludes Rodríguez.