Spanish-language content conquers Prime Video's global audience

Spanish-language content is conquering the world, and Prime Video has revealed that the three most viewed original Spanish titles of 2023 received, on average, 80% of their views from outside Spain, setting a new bar for Prime Video's international audience of non-English speaking content.

Coinciding with the season finale of Prime Video's first weekly live entertainment show, Operation Triumph, and the launch of the long-awaited adaptation of Red Queen, the first novel in the successful trilogy by Juan Gómez-Jurado, Prime Video has published its top 10 of the most viewed original films and series in Spanish of 2023, taking stock of an exceptional year for Prime Video's original content in Spanish.

My fault is based on the novels of the successful trilogy Guilty by Mercedes Ron and became the largest non-English launch in Prime Video history since its premiere, ranking among the top ten most viewed titles in more than 190 countries, including the United States, the United Kingdom, Australia, India, Argentina and France. In 2023, almost 90% of the film's total streams came from outside Spain, the film's country of origin. As recently announced, production on the sequel, Culpa tuya, has wrapped and will premiere exclusively on Prime Video.

The newly released action-thriller series The Farads It has become the most watched Original series in Spanish on Prime Video worldwide. Starring Miguel Herrán and Susana Abaitua, Los Farad is an action series set in Marbella in the 1980s that follows Oskar (Herrán) who enters a family that offers him a new future, although in the most unexpected of trades: arms trafficking.

The original Spanish series Red Queen, the seven-episode television adaptation of the first book in Juan Gómez-Jurado's bestselling trilogy, premieres on February 29 and enjoyed its world premiere at Madrid's iconic Teatro Fernán Gómez on Monday night with cast members Victoria Luengo, Hovik Keuchkerian, Àlex Brendemühl, Nacho Fresneda, Celia Freijeiro, Andrea Trepat directors Koldo Serra and Julián de Tavira and Spanish personalities, including the stars of Operación Triunfo, who joined James Farrell, vice president of International Originals at Amazon MGM Studios, to watch the first episodes.

Bet on filming in Spanish

“In recent years we have focused on ensuring that our customers could enjoy our content in Spanish from anywhere in the world,” he highlights. James Farrell, vice president of International Originals at Amazon MGM Studios. “It is tremendously gratifying to see that the strategy has paid off with films like my fault and series like The Farads in Spain, as well as Latin American hits such as Purchase, which has become the most viewed film in Latin America and has crossed borders, becoming an international success outside of Chile. With such a solid offering of content to be released, starting with Red Queen“We are looking forward to seeing the reaction of our customers and fans around the world.”

This news comes a week after announcing that Operation Triumph has been renewed for a second edition after breaking records in its premiere season, where more than 3.5 million estimated unique viewers have enjoyed the program over 14 weeks, with 85% of them returning each week, while adding a large number of new followers throughout the contest. Operación Triunfo's audience reached unprecedented levels, setting new records for Prime Video, including the highest participation online and through social networks, with 8.6 million weekly votes and 1.6 million registrations in the app, as well as 5 billion views on the hashtag #OT2023 on TikTok.

María José Rodríguez, responsible for Original Spanish content at Prime Video, recognizes that "2024 could not have started in a better way for Spain with the final of Operación Triunfo and the confirmation that it is an iconic format in our country. In addition, the launch of our ambitious series Reina Roja this week will consolidate the good moment that Prime Video is going through and will keep the conversation alive among our customers. I am not surprised that our audience worldwide has welcomed our Original content in Spanish as they have and we are sure that they will. They will continue to do with everything that will arrive in 2024.”

The 10 most viewed original films and series in Spanish on Prime Video in 2023:

• my fault (film, Spain, June 2023)
• Awareness (film, Spain, October 2023)
• Purchase (film, Chile, March 2023)
• The initiated (film, Colombia, July 2023)
• The Farads (series, Spain, December 2023)
• The head of Joaquín Murrieta (series, Mexico, February 2023)
• Sayen: The dry route (film, Chile, October 2023)
• No traces (series, Spain, March 2023)
• Barrabrava season 1 (series, Argentina, June 2023)
• On a trip with the Derbez season 3 (series, Mexico, November 2023)