Prime Video will begin including advertising in its VOD content in 2024

Amazon's VOD service, Prime Video, has confirmed the arrival of advertisements to its audiovisual content for all subscribers.

This change in the model of Prime Video, which will begin its beta phase in the United Kingdom next year, is being carried out with the aim of being able to continue “investing in quality content” for a “long period of time.”

However, it comes with a small print. Following the model of other VOD platforms, Amazon has confirmed that it will launch a new subscription without ads que permitirá a aquellos interesados prescindir de la publicidad para poder tener la experiencia de vídeo tradicional de la plataforma por un pago adicional.

La decisión de Prime Video, en la línea de sus principales competidores en el mercado, llega tras grandísimas inversiones en el mercado británico que incluyen la emisión de la liga de fútbol Premier League. A este importante activo se suman originales de alcance mundial como The Lord of the Rings: The Rings of Power, The Boys, Jack Ryan o The Grand Tour, o su apuesta por los canales, dando la opción a consumidores de suscribirse por un extra a contenidos como Discovery+, Paramount+ o Starzplay.