Elena Novokreshchenova to lead DAZN's Freemium expansion

Elena Novokreshchenova, new Global CEO of Freemium, will lead the strategy of the free proposition of DAZN from a new global direction created expressly to reach one billion monthly users in just five years.

Novokreshchenova She will be the first senior executive in charge of developing the DAZN free offer, which will become a fundamental part of the platform and a key growth driver. By expanding DAZN's reach beyond paid subscriptions, the free proposition seeks to open new avenues for rights holders and users, “enriching their experiences and expanding opportunities for interaction.”

DAZN's free offering is being developed to offer a wide range of content, such as live events, video on demand, news, statistics, historical content and social functionalitiesials. With more than 300 million users who already watch the platform's sports entertainment content offering, DAZN seeks to regularly connect with more than billion monthly users in the next five years.

Elena Novokreshchenova will direct the free proposal, including the content strategy, interactive experience and its reach. DAZN's new Global CEO of Freemium has more than 20 years of experience driving the growth of technology start-ups, scale-ups and PLCs. His extensive track record implementing efficient digital acceleration processes and growing international businesses will be essential to bringing DAZN's free content strategy to success and achieving results for the entire business.

Regarding his appointment, Elena Novokreshchenova said: "I am delighted to be joining DAZN at a crucial time in its sustained development. The progress of the business in such a short time is impressive, and leading the rollout of the free offering globally is a fantastic opportunity. DAZN has already made significant steps in revolutionizing the sports streaming industry, and I am delighted to be able to further drive the growth of the platform, making it more accessible to sports fans around the world and working with our partners to offer DAZN products and services to a increasingly broad user base. It is a real opportunity to join a great team at such an important moment in DAZN's history.”

Shay Segev, CEO of DAZN Group, elaborates on the objectives listed by Novokreshchenova and welcomes the executive to the position: "DAZN's goal is to become the application that integrates everything sports fans around the world are looking for. We are on the right track to create that definitive destination for sports fans. The development of the platform's free offer will help discover DAZN's capabilities, generate more and different opportunities to connect with our users, while creating greater conversion towards content and services premium. Elena's appointment underscores DAZN's commitment to expanding our reach globally by bringing one billion users to our platform. Her experience and leadership will be key to achieving our ambitious goals.”