Open sport contributes 4,900 million to the European economy

According to a report commissioned by the European Radiodifusion Union (Uer) a Oxford Economics, the economic impact of sports broadcasts of the public service media (MSP) contributed 4,900 million euros to European GDP and maintained more than 60,000 jobs in 2022.

The results include direct contributions for content production and broadcasting and important indirect and induced impacts due to spending on the supply chain and employee consumption expenditure. The study also explores broader impacts, such as the way in which public media coverage attracts sponsorship income for sports.

The economic impact of sports activities in public service media evaluates the impact of 188,000 hours of sports programming In open and television open, 44 members of the UER in 31 countries, including events of great repercussion and value, such as the final phase of the FIFA World Cup and the world championships. It also includes the online participation of millions of sports fans through websites, applications and social networks.

The report also reveals the numerous benefits of open sports broadcasts for culture and society, which reinforces the fundamental and unifying role of MSP organizations in this area.

"Our analysis reveals a symbiotic relationship between the open sports broadcasts and economic vitality, illustrating the long -range effects of this dynamic industry throughout the continent," he says Doug Godden, chief economist of Oxford Economics and author of the report. "In addition, offering sport for free has great value for citizens of the countries in which the members of the UER operate."

The economic footprint of sports retransmissions of the members of the UER can break down in three main areas. On the one hand, the production and retransmission of sports content by the MSP aportó aproximadamente 900 millones de euros al PIB and empleó a más de 5.000 trabajadores. Cada trabajador generó un valor económico estimado de 166.000 euros, muy por encima de la media regional.

También se produce un impacto indirecto. El gasto de los miembros de la UER en bienes y servicios, incluidas cámaras, derechos audiovisuales, catering y servicios de edición, estimuló otros 2 700 millones de euros en el PIB y dio empleo a más de 38.000 personas en toda la región. En particular, el gasto en derechos deportivos desempeñó un papel clave en el impulso de este impacto.

Finally, the economic activity generated by the salaries paid to the employees of the members of the UER and those of their supply chain meant an additional contribution of 1,400 million euros to GDP and supported another 16,420 jobs.

Sponsorship and advertising

In addition to providing broader economic advantages, such as obtaining sources from Additional income for sport through sponsorship, advertising income and event organization rates (and often stimulating the local tourism of visiting sports fans), the FTA media exhibition can also help grow and expand the base of fans of “emerging” sports, which leads to an increase in income of entry and merchandising.

The report also emphasizes that MSP sports coverage is a broader social benefits catalyst, such as the promotion of participation in base and health sport and well -being. The corresponding reduction in health costs and losses of disease productivity demonstrates that the impact goes far beyond the pitch.

Glen Guild, Eurovision Sport Executive Director, affirms that "this report emphasizes to what extent the public service media are fundamental for the sports ecosystem in Europe. With a combined potential audience of one billion people, our members guarantee that the sport has the best showcase in the world to inspire and encourage athletes of the future."

“Support for sports federations at national and international level is only one of the effects of the investment that our members contribute. As non -profit organizations, our investment goes directly to where it matters most, providing an immense multiplier effect. It is not only about what happens on the field of play, but of the innumerable opportunities that open outside it, promoting substantial economic growth - of thousands of millions in real terms - and providing deep benefits for Mental and physical health of people. This would not be possible without the support, investment and dedication of our members, ”he adds.