Mediapro Argentina incorporates the use of Sony's Venice camera in its sports broadcasts

For the production of sports competitions such as football, hockey and rugby, Mediapro Argentina has begun using the Venice full frame film camera from Sony, which features a larger 35mm sensor. and uses cinema optics.

The result is an image with a cinematic texture, with a lot of depth and definition, which offers an enriched television experience similar to that of a movie or video game.

The team of professionals at Mediapro Argentina has begun to use this technological innovation in different sports competitions that it produces for ESPN channels such as the Professional Football League Cup, the Metropolitan Hockey Tournament or the URBA Top 13 rugby.

Mediapro began to use this type of cameras in the production it offers for LaLiga in Spain.

The audiovisual group has been present in Argentina for more than twenty years. With 4 production centers located in San Isidro, Martínez and Palermo, it offers production, post-production and engineering services to local and regional clients. It has a fleet of 4 mobile units and produces and broadcasts sports, musical events, news and awards in Argentina and Latin America.