Demand for Sony's Venice camera increases as production resumes

The rental market reflects strong market demand for Sony's iconic and versatile digital cinematography camera.

As productions return to pre-pandemic levels, rental companies across Europe are seeing high demand for their stock from the Venice of Sony. In the British company Dynamic Rentals, which has a privileged position as the only rental company in the world that rents exclusively to other rental companies, are proud to say that the Venice was the first chamber they invested in just two years ago and that now They have more than 50 cameras of this model for rent on five continents, more than 15 countries and 25 markets around the planet.

Brandon Zachary, propietario de Dynamic Rentals, destaca que “la demanda es casi parabólica por momentos. En un mercado bastante saturado, es raro encontrar algo que encante a todo el mundo. En un contexto en el que las empresas de alquiler no solo tienen que enfrentarse al impacto financiero de la COVID, sino también al dilema de formatos entre S35 y FF, es más difícil que nunca decidir dónde invertir. La posibilidad de cambiar entre S35 y FF en la Venice es sin duda una ventaja en este contexto. Siempre acudimos a CVP como primera visita obligada al comprar cámaras de cine digitales y objetivos. Conocen bien el mercado, saben que es importante tener existencias y siempre van un paso más allá para que alcancemos un acuerdo satisfactorio”.

“In an uncertain world, the Venice is becoming a very safe bet for rental companies and, by extension, for production companies,” he acknowledges.

Hiroshi Kajita, Head of Media Solutions at Sony Europe, comments that "after a complete drop in demand in the world during the summer, it is a real pleasure to see that the content industry, especially series and film productions, are recovering with numerous projects underway and planned for the near future. We are sure that this upward trend will be reinforced in the coming months. The Venice camera was one of our big stars even before the pandemic, because it is based on the feedback of cinematographers and directors, and we have been incorporating new features continuously since its launch, although it is still great to see such high demand.”

La popular cámara de cinemtografía digital de Sony se ha empleado en la producción de la cuarta temporada de The Crown, con Adriano Goldman como director de fotografía , así como la segunda temporada de His Dark Materials (con el director de fotografía David Higgs), Top Gun, Unhinged y el episodio de Alex Wheatle de la miniserie Small Axe.