European productions receive 31% of the promotion on TV on demand services

The report confirms that on-demand television promotes a limited amount of content, mainly recent movies.

He European Audiovisual Observatory has analyzed in its annual report the prominence of European films and programs in transactional video-on-demand (pay-per-view) services. This new analysis of the prominence of films and television series covers 57 of the main video on demand (TVOD) services in seven European countries.

The report confirms that on-demand television, according to its business model, promotes a limited amount of content, mainly recent movies.

On average, a TVOD service advertises between 1 and 2% of its catalog on its home page. Furthermore, the ten most promoted films monopolize around the 40% of the entire promotion.

ten o'clock european movies The most promoted films account for around 6% of all promotional activities for European films.

The report also shows that, as far as the European worlds are concerned, there is no significant difference between the share of European works in the catalogs of TVOD services and their promotion share. But its promotion is even more concentrated around a limited number of titles.