RTVE and USAL promote a Master's degree focused on the marketing of children's and youth content

From October 4, 2024 to July 19, 2025, RTVE Institute and the University of Salamanca (USAL) will organize in Madrid the Master in Commercialization, Marketing and Production of Audiovisual Content for Children and Young People.

Last Thursday, the Adolfo Suarez assembly hall of the University of Salamanca (USAL) hosted the presentation of the master's degree promoted by RTVE Instituto through Haz and the University of Salamanca, which will be taught at the RTVE Instituto headquarters in Madrid. Pre-registration is available until September 22, through the Haz website.

During the presentation, Yago Fandiño, director of the Children's Content Area and the Clan channel and director of the Master's Degree on behalf of RTVE, has pointed out that the professional opportunities in this sector "have many destinations" as it is a very broad market, which allows you to reach many places. Furthermore, he added that this training "arises from the needs of the sector to fill the gaps, provide solutions and reinforce the business and marketing part."

For its part, Mireia Pi, head of the Studies and Knowledge Transfer Area of ​​RTVEin, has stated that the market “needs professionals more specialized in children's products” and has underlined “the obligation to promote children's and youth content, through study aid.”

Felix ortega, the director of the Master's degree from USAL, has highlighted "the importance of the audiovisual world for a sector that is very sensitive to technology, for children and young people. Digital platforms are open to anyone available. The master's degree will instill in young people how and what has to be transmitted." José Miguel Mateos Roco, vice-rector of Transfer at USAL, also attended the event, and led the presentation.

The training of this Master allows us to know the media reality from multiple perspectives for constant change, as well as the integration of a critical and committed attitude towards society, especially with the youngest.

The teaching team for this training is made up of professionals from the country's main companies and institutions: RTVE, Disney, Zinkia, Big Bang Box, University of Salamanca and Complutense University of Madrid; with extensive experience in children and youth audiences.