Exte applies its AI and Studio artificial intelligence solutions for the Copa América

The broadcasters in charge of retransmitting the America's Cup (June 21 – July 15) will be able to access Exte AI and Exte Studio, Exte created to reach large-scale audiences with intelligent technology of targeting powered by AI.

Exte has been presented in the context of the America's Cup your new comprehensive targeting solutions powered by AI, which provide creative formats designed to cause impact and have the ability to integrate technologies with their formats. ACE DCO to offer real time information on sporting events, including results, standings, live goals, countdowns, and much more. With this innovative functionality, Exte seeks to connect audience and advertiser through a passion as universal as football, providing a dynamic experience that seeks to surprise by showing updated information.

Exte AI is defined as the artificial intelligence hub which “guarantees” the relevance of the advertiser thanks to its language analysis capacity, which makes it recognize entities such as America's Cup, national teams, players and coaches. This solution can also create custom contextual territories for Copa América that were not previously accessible, allowing for more complex and advanced segmentation capabilities.

On the other hand, the creative innovation hub Exte Studio has been created to respond to the needs of brands through an approach that includes the development of cutting-edge technologies, creation of exclusive advertising formats and the implementation of global creative strategies offers a comprehensive service to amplify the value of ideas.

Juliet Henry, country manager of Exte México, delves into the suitability of this system de cara a la Copa América: “Nuestra compañía se ha transformado y la Inteligencia Artificial atraviesa transversalmente todos nuestros productos, diseños y la forma en la que proponemos alcanzar las audiencias. Ahora utilizamos toda nuestra tecnología para enfocarnos y alcanzar todo el contenido generado alrededor de la Copa América. Sin duda, la cantidad de Ad request que tenemos diarias y en diferentes países de América Latina pone de manifiesto nuestra capacidad no solo de alcanzar, sino de generar impactos relevantes y significativos a una audiencia masiva”.

"In this framework and taking advantage of our Exte AI technology, we create contextual territories based on the Copa América and CONMEBOL, football fan entities and the relationship between them. And, through Exte Studio, created to respond to the needs of brands through an approach that includes the development of cutting-edge technology, we create exclusive formats, managing to impact audiences with effectiveness and precision," concludes Henry.