These are the main pillars on which NAB 2024 is based

From early-stage startups and cutting-edge media technologies to industry powerhouses presenting products and technologies that push the boundaries, nearly 1,300 exhibitors present at NAB 2024 from April 14 to 17 in Las Vegas their latest proposals.

In this edition, the artificial intelligence with proposals that aim to facilitate media management or production (with curious experiences of intelligent tracking of people and objects, or the production of live shows just by using the director's voice), the development of hyperconverged solutions capable of merging production teams into a single unified platform; the increasingly frequent use of the cloud for all types of tasks; or the adoption by more purely broadcast environments of aesthetics and technologies of cinema…are just some of the trends that we can see these days at the fairgrounds in the capital of Nevada.

During these days it is expected that around 70,000 professionals coming from 160 countries. This year's show grows with more than 200 new exhibitors reaching a total of almost 1,300 of them (575 come from 41 countries outside the United States), spread over more than 65,000 square meters, 10% more than last year.

Eric Trabb, Senior Vice President and Chief Customer Success Officer, NAB Global Connections and Events, said: "Exhibitors at this year's NAB Show, the hub of all things broadcast, media and entertainment, are putting their best foot forward, introducing new technologies that promise to revolutionize content creation, distribution and consumption. The show cultivates relationships and serves as a catalyst, driving discussions around next-generation technologies and the partnerships they drive. the content industry.

Main trends

The Artificial intelligence It is a key trend at NAB 2024, being present in more than 150 sessions and in the demonstrations of some 180 exhibitors. NAB Show will examine the impact of generative AI on all aspects of media, entertainment and technology, including broadcast, content creation, production and workflows.

Many of the 19 startups selected for the first edition of the PropelME initiative They are also related to AI solutions, next-generation streaming technologies and the latest hardware technology. This newly launched exclusive program is designed to cultivate an ecosystem of innovative early-stage technology entrepreneurs in the dynamic broadcasting, media and entertainment sectors.

On the other hand, attendees will find in Futures Park the most advanced media technologies from research, development and standards organizations around the world. Located in the West Hall, the exhibitions often include items presented for the first time. Exhibitors include the 8K Association, DASH IF, Korea Radio Promotion Association (RAPA), PILOT, Rochester Institute of Technology, ROXi, Southwest Research Institute and the Ultra HD Forum.

The winners of the PILOT Innovation Challenge 2024 They will present their solutions at PropleME and demonstrate their early-stage product or prototype during a session in the Connect Zone Theater. The winners – Amira Labs' AI-Centric and cloud-based broadcast solutions, AudioShake and its audio separation technology, and Chord Communities with its tools to help broadcasters deliver relevant local advertising in online communities – offer compelling solutions to the key challenges and opportunities that broadcasters will face in the next two to three years. PILOT is the innovation arm of the National Association of Broadcasters (NAB).

Lastly, it should be noted that throughout this edition more than 1,050 professionals will participate in different presentations and debates. 750 sessions They will share their knowledge with visitors to the fair. Among the most notable names are the president of NBCUniversal Entertainment, Frances Berwick; America’s Got Talent and The Jennifer Hudson Show hosts Terry Crews and Jennifer Hudson; the editor of the Oscar-winning Dune, Joe Walker; or the CTO of Paramount Global, Phil Wiser.