'The Voice': a production built by SBA Radical Sound around Shure

El talent show ‘La Voz’ (Antenna 3), uno de los programas más longevos y de mayor audiencia de la televisión nacional, cuenta con un amplísimo despliegue de sonido dotado por SBA Radical Sound y protagonizado por una amplia selección de soluciones Shure.

La empresa madrileña SBA Radical Sound ha sido la responsable de proveer durante más de una década la infraestructura de audio del talent show The Voice, uno de los programas más longevos, populares y de mayor audiencia de la televisión nacional. La relación de SBA con este formato, parte de la franquicia internacional The Voice, dio comienzo en 2013 con motivo de la segunda temporada de La Voz Adultos, when his production company in Spain and the network that had the broadcast rights at that time requested his services. This collaboration was extended to The Voice Kids, which began with its first installment that same year, thus beginning a prolific relationship of 11 years and 10 editions of La Voz Adultos y The Voice Kids, in addition to three of The Senior Voice and one of The Voice All Stars.

The sound system for a talent contest of the magnitude of The Voice In all its variants it represented a new professional challenge for SBA, a company that did not hesitate to allocate a great package of technical resources that will guarantee the best solution and response to the countless situations that a program that combines the energy of a live concert with the additional requirements of prime-time broadcasting can present. This package includes six sound controls, more than 100 speakers on set and more than 100 wireless frequencies running at the same time.

Shure was then, and continues to be today after a long and successful journey with the brand, the basis for the development of SBA and an indisputable piece of this gear. Its systems have been essential to provide service in such a powerful production that demands such high quality standards, as indicated Victor Ondaro, head of the sound department of SBA: “For us, Shure is a reference brand in the sector with the highest level of quality and reliability on the market.”

Shure solutions in The Voice

Throughout this last decade, the evolution experienced by the systems of Shure and the implementation in The Voice All these technological advances have gone hand in hand, until today we reach wireless microphone systems. Axient Digital and in-ear monitoring systems PSM 1000. “The performance and guarantee that all Shure tools offer us (AXT600, ShowLink, Workbench, etc.) make them the solutions that we continue to choose for a format of the caliber of La Voz, which ends with live galas in which you cannot make any mistakes,” adds Ondaro.

In addition to this deployment, The Voice requires extensive resources technical personnel highly qualified. Ondaro defines this human deployment as “a perfectly oiled machine” made up of more than 20 technicians who “carry out a very complicated job, with exquisite professionalism and education.” “The outstanding results provide a solution to the daily challenges posed by a live format,” he emphasizes.

Ondaro has also considered key to the success of this project the “fluid” relationship between SBA and Earpro&EES: “Whenever we have had to undertake a technically demanding project, your team has collaborated with us and provided us with the necessary devices to face the challenges that the production companies propose.”