'The Voice': a production built by SBA Radical Sound around Shure

The talent show 'The Voice' (Antenna 3), one of the longest-running and highest-rated programs on national television, has a very wide display of sound provided by SBA Radical Sound and featuring a wide selection of solutions Shure.

The Madrid company SBA Radical Sound has been responsible for providing the talent show's audio infrastructure for more than a decade The Voice, one of the longest-running, most popular and highest-rated programs on national television. SBA's relationship with this format, part of the international franchise The Voice, began in 2013 on the occasion of the second season of The Voice Adults, when his production company in Spain and the network that had the broadcast rights at that time requested his services. This collaboration was extended to The Voice Kids, which began with its first installment that same year, thus beginning a prolific relationship of 11 years and 10 editions of The Voice Adults y The Voice Kids, in addition to three of The Senior Voice and one of The Voice All Stars.

The sound system for a talent contest of the magnitude of The Voice In all its variants it represented a new professional challenge for SBA, a company that did not hesitate to allocate a great package of technical resources that will guarantee the best solution and response to the countless situations that a program that combines the energy of a live concert with the additional requirements of prime-time broadcasting can present. This package includes six sound controls, more than 100 speakers on set and more than 100 wireless frequencies running at the same time.

Shure was then, and continues to be today after a long and successful journey with the brand, the basis for the development of SBA and an indisputable piece of this gear. Its systems have been essential to provide service in such a powerful production that demands such high quality standards, as indicated Victor Ondaro, head of the sound department of SBA: “Para nosotros Shure, es una marca de referencia en el sector con el nivel de calidad y fiabilidad más alto del mercado”.

Soluciones Shure en The Voice

A lo largo de esta última década, la evolución experimentada por los sistemas de Shure y la implementación en The Voice de todos estos avances tecnológicos han ido de la mano, hasta llegar en la actualidad a los sistemas de microfonía inalámbrica Axient Digital y a los sistemas de monitorización in ear PSM 1000. “El rendimiento y la garantía que nos ofrecen todas las herramientas de Shure (AXT600, ShowLink, Workbench, etc.) make them the solutions that we continue to choose for a format of the caliber of La Voz, which ends with live galas in which you cannot make any mistakes,” adds Ondaro.

In addition to this deployment, The Voice requires extensive resources technical personnel highly qualified. Ondaro defines this human deployment as “a perfectly oiled machine” made up of more than 20 technicians who “carry out a very complicated job, with exquisite professionalism and education.” “The outstanding results provide a solution to the daily challenges posed by a live format,” he emphasizes.

Ondaro has also considered key to the success of this project the “fluid” relationship between SBA and Earpro&EES: “Whenever we have had to undertake a technically demanding project, your team has collaborated with us and provided us with the necessary devices to face the challenges that the production companies propose.”