IBC 2024 opens its doors with the aim of redefining the industry regarding concepts such as AI or IP

The great European event dedicated to broadcast begins: the RAI in Amsterdam hosts a new edition of IBC 2024, which with the confirmed presence of 43,000 attendees among broadcasters, content owners and service providers, will seek to maintain its relevance as a business node and center of debate around technologies such as IP, its hybrid applications, artificial intelligence or a UHD that is committed to HDR over 4K resolutions.

IBC 2024, with optimistic forecasts, but still far from the pre-pandemic figures, faces a new edition before a game board in which technology companies are betting on a transversal communication that allows you to manage the tempo of your throws. However, and unlike other events, on this occasion the companies have decided to take advantage of the fair to present news which, although they are far from being revolutionary, represent a effort to bring updates compared to what is offered in events such as NAB 2024.

With the promise of larger stands and recovering the pomp lost in dark times, IBC 2024 extends into the 14 pavilions of the RAI to accommodate a total of 1336 displays. The Spanish delegation ascends to 31 companies: 2coders, AEQ, Agile Content, Alfalite, Altair, Anglatecnic, Brainstorm, BTESA, Celestia TTi, Cinfo, Commtia, Egatel, farmerswife, Fluendo, Gsertel, Happy Scribe, Igalia, NPAW, OMB Broadcast, Ovide & Qtake, Percon, Prodys, Promax, Sapec, Sener, Steadygum, SVD Aerospace, Tedial, TRedess, Velvet y VSN.

The unpredictability of change, key for IBC 2024

Looking ahead to its 2024 edition, the IBC 2024 organization has decided to highlight as pillars the “changing business models”, “technological transformation” and “people and their purpose”", which shows the heterogeneity of the contemporary broadcast industry. The new technologies, such as hybrid or IP environments, remote production via cloud or ultra high definition are on the table, but few adopt it in its fullest expression in the face of budget challenges or one's own technology maturation, which requires a significant accumulation of success stories for its definitive deployment among the most cautious engineers in the industry.

The team at the Dutch event does highlight concepts such as artificial intelligence, smart ads, cloud, immersive technology, OTT and Streaming o connected technology in pursuit of reaching common places such as collaboration or creativity. The concepts dot the catalogs of hundreds of companies, although certainties will be achieved through business and networking characteristic of the fair, possibly the greatest attraction of an event in which the industry attends with caution and innovation restricted to improvements and optimizations.

Conferences and sessions

IBC 2024 is once again betting on an important conference program and sessions that address the main challenges of the industry. increasing to three days in 2024 from last year's two, the IBC Conference moves to Auditorium Complex at the RAI with two auditoriums and a large autonomous Delegates' Hall open to all attendees for breaks, happy hours, round tables and other exclusive events.

Apple, BBC Studios, beIN Media Group, Channel 4, Fremantle, ITV, NBC Sports, Orange, Paramount Global, Prime Video & Amazon MGM Studios, Sky, Olympic Channel, Tubi o Virgin Media O2 are some of the most prominent names at the event, which will feature approaches such as Navigating a media landscape: AI and everything else, Building the future of technology, Build a future-proof technology stack in an evolving media landscape, o From ideas to impact: Combining technology, creativity and business.

The impact of an AI for writing

With the aim of responding to what is possibly the most recurring technological concept of the last 12 months, artificial intelligence (which is not always IA, nor is it always algorithm) will be addressed in depth at IBC 2024 with a new IA Tech Zone powered by the EBU, which will bring together emerging AI providers, producers, content creators and innovators seeking to reimagine media creation and operations from the ground up.

The zone will be presented by the main sponsor AWS and his partner Nvidia, which will carry out practical AI demonstrations. Dell Technologies will be the platinum sponsor along with its partner Nvidia. He AI Tech Zone Stagand will be sponsored by Wasabi Technologies, while the AI Networking Zone, sponsored by DOT Group e IBM, permitirá a la comunidad de IBC relacionarse directamente con algunos de los actores más innovadores y pioneros de la IA para M&E.

Together with the sponsors, the exhibitors of the AI Tech Zone will show pioneering AI technologies ranging from automated video editing and music and audio separation to advanced data analysis and business optimization, including content provenance tracking and fast, secure cloud storage. Exhibiting companies include AI4ME, AudioShake, Blu Digital Group, Brai, CheckSub, Deepdub, Eleven Labs, Eluvio, EU Project X Reco, Globant, HP (Z by HP), Imaginaro. ai, ITTIAM, Magnifi, Media Monks, MobiusLabs, PacGenesis, Scenery, Schweizer Radio und Fernsehen, Seagate Technology, Tabsons, The Weather Company, V-Nova, Vera.AI, Video.Taxi, Videolinq.ai, VionLabs and Zaibr.

Meanwhile, several companies from other pavilions will show for the first time at IBC2024 new product launches and AI technologies, como Ateliere Creative Technologies, Backlight, Cinegy, Evergent, farmerswife, HAND, IMAX, InSync, ioMoVo, Media Excel, MediaKind, nxtedition, Operative, Periphery, Pixotope, Profuz Digital, Telestream, Telos Alliance y Vubiquity.