TVU Networks collaborates with Red Bull Media House on the broadcast of the Wings for Life World Run 2024

Highlighting the potential of green production and innovative cloud workflows, TVU Networks has collaborated with Red Bull Media House in the live broadcast of the Wings for Life World Run 2024, the largest running event in the world, in which 265,818 people from 169 countries participated, representing 192 nationalities.

Wings for Life World Run featured three types of events: 7 main locations, 25 locations for App Run Events, y numerous smaller App Run events. Main events and App Run Events used cameras with TVU RPS One, a lightweight, premium-class 5G transmitter, to send live streams from remote locations to 23 receivers in Munich. On the other hand, the smaller App Run events, which did not have cameras or production equipment, relied on 33 applications from TVU Anywhere installed on participants' phones to reliably send live streams.

The journalists used the Multiviewer of TVU Partyline to monitor multiple live streams simultaneously, identifying and selecting the most engaging live moments from participants around the world. This tool created dynamic content in real time that was broadcast to viewers, improving the overall viewing experience. The ability to switch between transmissions and interact directly with participants Through the app it provided a rich and immersive experience, capturing the energy and enthusiasm of this important event.

All transmissions were recorded and managed through TVU Search, a tool that offers advanced capabilities such as facial recognition and speech-to-text conversion for efficient content management. Thanks to this exhaustive recording, it was possible to automatically generate clips of the most exciting moments, which were subsequently distributed by the producers to the receivers.

Sustainability

Red Bull has shown that cloud workflows Not only are they capable of handling the complexity of large-scale production, but they also allow for faster content creation, benefiting the environment and millions of viewers. The integration of the remote production with TVU's wireless transmitters and mobile apps in a cloud workflow facilitates unlimited ingestion, search-driven artificial intelligence and the real-time creation of celebrity clips, which increases viewer engagement and enables content distribution across digital and in-person platforms.

In a notable turn of events, the winner of the 2024 Wings for Life World Run was captured using the TVU Anywhere app. This result underlined the crucial role of the app in providing a live stream of the final moments of the race, something made possible only by the innovative use of this smartphone technology.