TVU Search AI, key to the audiovisual production of Red Bull's Wings for Life World Run

Red Bull Media House deployed the tool TVU Search during the production of the Wings for Life World Run, allowing editors to use artificial intelligence to “instantly” find athletes and brand moments through facial, logo and start number recognition.

The Wings for Life World Run is a global production that encompasses 170 countries y 310,719 runners in different time zones. To cover this race, Red Bull Media House once again joined forces with TVU Networks in order to manage the feeds coming from different locations: 7 Flagship Runs, which broadcast their program and selected ISO sources via TVU RPS One; 23 App Run Events, equipped with RPS One cameras and TVU units with 6 integrated 5G modems, and 30 App Run Events who used the application TVU Anywhere on smartphones.

Behind the scenes, all video signals were sent to a central control room in Munich, where editors and journalists were using the multiviewer in the cloud TVU Partyline to follow and mix the action in real time. This local and multi-device approach allowed the winner of the edition to be recorded with a smartphone with the application TVU Anywhere, controlled remotely by TVU Partyline. Through the interface Remote Setup, the production team was able to adjust zoom, speaker volume, white balance, color temperature, tint, focus, exposure, and even lock the app to prevent local changes, all in real time. This setup enabled precise remote control, highlighting the growing role of mobile contribution and the strength of TVU's flexible, cloud-based live production infrastructure.

Apart from this global remote production, Red Bull Media House used for the first time TVU Search to combine facial, bib number and logo recognition into a single interface. This allowed producers to instantly find specific athletes, public figures or signature moments through hours of live content. In the words of Johannes Heckmann, Solutions Architect at TVU: "With TVU Search's new Appearance Board, Red Bull Media House can track the presence of its athletes and key partners across all broadcasts with a single click. It's a huge time saver and gives them real control over how stories are told."

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