Mediapro: 30th Anniversary with International Ambition

Madrid has hosted the celebration of the 30th anniversary of Group MediaPro, media group that faces a future marked by international milestones such as the next projects in English of the Los Angeles Office of The Mediapro Studio, the inauguration of the Yonkers Study in Manhattan (New York), the creation of the new Mediapro Xperiences division and the implementation of a fund of 1,000 million euros dedicated to the purchase and management of intellectual property rights of the sport.

Group Mediapro faces its future with Great projects, among which the opening next April of a new Audiovisual Production Center in Yonkers, Manhattan (New York), from which he will produce for the giants of the sector in the US and Canada. These studies will occupy a total area of 10.200 m2, with 4,600 m2 distributed in 3 sets, in addition to technical equipment for production and postproduction. Maintaining the medium bet for innovation and more advanced technology, the center will be equipped with Volumetric LED screens that allow Virtual productions immersive, resolution cameras 8K, red 5G, workflows 100% digitized and technology integration Unreal Engine For production, in addition to the possibility of incorporating AI in many processes

Together with this new Broadcast Middle Services project, the new creation and production center of The Mediapro Studio in Los Angeles, with Juan "JC" Acosta in front, in a clear commitment of the group for the production of English speech content. The new study already has a ambitious project list With Juan José Campanella, Evan Katz, John Turturro, Melissa Leo and Juliet McDaniel. The Mediapro Studio integrates producers of great experience such as Globomedia, 100 bullets, the Terrat, Big Bang Media, K2000, Hostail, Burman Office, and more recent seals such as Moonlyon, the production company created with Penelope Cruz, or Cimarrón and Fresco Films, the latest additions to Studio, two large production services recognized internationally.

Sports IP and MediaPro Xperience

Within the framework of the celebration of its 30th anniversary, Mediapro has confirmed that it will launch and manage a Fund of 1 billion euros dedicated to the acquisition of intellectual property (IP) sports worldwide. The company will take advantage of its extensive experience in the management of broadcasting rights, merchandising, sponsorships, physical events or digital content rights to establish the monetization strategy of the acquired IP. The background, open to External investors, will focus its activity on the acquisition of intellectual property rights of sports, both sports established and emerging worldwide

The first details of the new business unit have also been presented MediaPro Xperiences, which will bet on the creation and management of own experiential spaces, which can house new IPS also developed by Group Mediapro. David Xirau, Director of Mediapro Xperience, has defined the master lines of the new business unit, which is formed by Mediapro Exhibitions, the unit of museography and exhibitions which has become one of the most significant companies in this sector inside and outside Spain (Barça Immersive Tour, Mirador Torre Glòries, Atleti territory, museu de l’art prohibit, etc.), and Mediapro Events, a company specialized in the creation of events that, in just three years, has been placed as one of the industry's referents (the Latin Grammy Gala of Seville, the Disney centenary gala or CCEE annual event of CCEP clients, among others).

According to Laura Fernández thick, General Director of Group Mediapro, "these projects are strategic for the future of the group and mean a qualitative leap in our development and our global expansion." Tatxo Benet, President and CEO of the Group, adds: "Decentralization and transversality has allowed Grup Medopro for the rapid progression of 4 people and a small office in Barcelona in 1994 to more than 7,000 professionals in 52 headquarters in 29 countries in Europe, America, Africa and Asia."