LG renews its agreement with Magnite to enhance the programmatic execution of new advertising formats

LG Ad Solutions, LG division specialized in connected television and advertising cross-screen, you will still use the SpringServe ad server Magnet to power new programmatic advertising initiatives on its webOS platform.

The use of Magnite tools will allow LG to deliver highly personalized advertising experiences that will align with the viewers' preferences, improving the user experience in the process. In this way, LG will continue to boost its WebOS ecosystem, allowing advertisers to reach global audiences with detailed segmentation and personalization.

Additionally, advertisers in the LG ecosystem will be able to use Magnite's ClearLine self-service solution to directly access and purchase premium video inventory. With this system, they can apply LG's own data to their offer and use unique advertising formats on LG's home screen in the first half of next year, marking the first time these formats will be available in the programmatic ecosystem.

Kelly McMahon, SVP of global operations LG Ad Solutions, highlights that “with the deeper integration of Magnite ad-serving technology throughout our presence in the CTV sector, we are further improving the relevance of ads and enriching the connection between brands and their audiences.” From the perspective of Magnet, Mike Laband, senior vice president of platform revenue, adds: "The LG team has supported us with new ideas and testing new technologies, which is always a great help when bringing new solutions to the market. We look forward to continuing to grow the partnership globally and raise the bar for ad-supported video advertising."