Boost Graphics delivers an immersive virtual experience to the English football league

The subsidiary specialized in graphics and virtual production of EMG / Gravity Media, Boost Graphics, creates immersive real-time images that enhance the viewer experience of the Premier League, one of the most followed football leagues in the world.

The Boost Graphics team used a sophisticated combination of tools and an innovative software, like Unreal Engine, Cesium, Google Maps, MapBox, Cinema 4D, After Effects y Premiere, to create dynamic and visually attractive content. This seamless integration of multiple platforms allowed for fast production and a high quality visual result, setting a new standard in sports broadcasting.

One of the most notable features of this project was the creation of detailed night maps. These maps required meticulous manual placement of stadium lights, leveraging image references of both the stadiums and surrounding streets to ensure a highly realistic representation. The inclusion of streetlights from various cities, along with the accurate representation of seas and rivers, was achieved through advanced integration of data from MapBox and the creative use of custom shaders.

This is the second year that Boost Graphic has provided graphics, expanding EMG/Gravity Media's presence in English top division league coverage. During 2023, the specialist team produced 12 animations showing what could be achieved. This year, they have significantly expanded the project, creating 80 new variants to elevate the viewing experience.

Although these services are currently used exclusively for the Premier League, Boost Graphics is actively exploring opportunities to expand its offering to other sports leagues and regions in the near future, which may also provide additional commercial opportunities for the rights holder through the display of advertisements or the promotion of brand identities.

Frank Temmerman, Director of Boost in Belgium, comments: "Our team has had a great time working closely with our client and immersing themselves in the world of English football. After this project, we know the UK better than ever. It has been an exciting journey bringing these iconic stadiums and cities to life in a way that adds value to both broadcasters and fans."