en:lang="en-US"
1
https://www.panoramaaudiovisual.com/en/2025/02/07/fundacion-secuoya-ayuntamiento-camara-comercio-granada-film-office/

Marifrán Carazo, Raúl Berdonés and Gerardo Cuerva

Sequoia Foundation has closed an alliance with the Granada City Council and the Chamber of Commerce of the Andalusian city with the aim of strengthening the Granada Film Office, the municipal office in charge of attracting and managing film shoots, positioning Granada as a key destination for national and international audiovisual production.

During the press conference held at the Granada City Hall, the mayor Marifran Carazo He highlighted the importance of filming to strengthen the identity of the city and highlight its historical, heritage and landscape wealth. With this new collaboration, the Granada City Council reinforces its strategy to cTurn the city into a reference for filmmakers and producers from around the world, consolidating its presence on the international scene.

For its part, Raúl Berdones, president of Fundación Secuoya, stressed that, as a company from Granada, they are deeply committed to the growth of the local and national sector: “This alliance will not only attract new productions to Granada, but will also generate employment, energize the local economy and reinforce the international projection of the city.”

The president of the Granada Chamber, Gerardo Cuerva, stressed that this collaboration reinforces the strategy of consolidating an industry in the province. “The agreement with Fundación Secuoya and the Granada City Council represents a key step to promote the sector in our region, opening new business opportunities and strengthening the necessary infrastructure for Granada to become a reference destination for audiovisual production,” said Cuerva, who thanked Fundación Secuoya for its determined commitment to the construction of this industry in Granada.

Economic impact

Fundación Secuoya, as part of this collaborative effort, is committed to contributing its extensive experience in the audiovisual industry to strengthen the Granada Film Office. Through your technical consulting, the Foundation will offer logistical assistance, updated information on aid and subsidies, and will provide guidance on current legislation, consolidating Granada as an attractive and competitive destination for content production.

Raúl Berdonés also highlighted the economic impact of the industry. "According to the Olsberg SPI report for the Spain Film Commission, for every euro invested in tax incentives in the audiovisual industry, a return of nine euros is generated for the Spanish economy. This is a clear example of the economic benefits that come with strengthening the audiovisual sector," said Berdonés.

The president of Fundación Secuoya also highlighted the impact that the audiovisual industry has on other key sectors for the city's economy, such as tourism. "The relationship between the film industry and tourism is clear. According to a report titled 'Screen tourism in Madrid', 25.4% of tourists choose their destinations based on the locations seen in films or series. This demonstrates the potential that cinema has to generate tourism, and Granada, with its great historical and scenic heritage, has everything necessary to attract these new visitors," explained Berdonés.

Likewise, he added that the film tourism is experiencing a boom in Spain. “According to the report movie Spain, four out of every 10 Spaniards feel attracted by film tourism. This is a great opportunity for Granada, which is already projecting itself internationally thanks to the filming of series such as the spin-off of The Walking Dead, which opens the door to a flow of tourists interested in seeing the iconic places of these productions,” highlighted Berdonés.

"This growth in tourism related to the film industry will have a direct impact on sectors such as hospitality, local commerce and tourist services. We are not only talking about an immediate economic benefit, but also about an international projection that places Granada as a benchmark in the audiovisual field, and which in turn energizes other key sectors of our economy," concluded Raúl Berdonés.

By, Feb 7, 2025, Section:Business

Other articles about ,

Did you like this article?

Subscribe to our NEWSLETTER and you won't miss anything.